Content Strategist & Copywriter — Growth Messaging Pro

Manpower, Inc.; Frederick (MD); On-site; USD 64,000 - 78,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Paid parental leave

401(k) matching

PTO

Company holidays

Support for education and professional

Development

Job summary

Manpower, Inc. in Frederick, MD, is seeking a Content Strategist & Copywriter for on-site, full-time work.

The role focuses on turning complex business knowledge into marketing content that connects, builds trust, and drives action across websites, landing pages, blogs, social content, and print materials. The position blends strong writing with strategic thinking, collaboration with SEO and design teams, and use of AI tools (Claude) to deliver high-quality content that resonates with target

Qualifications

• 3-7 years of professional writing experience with a portfolio demonstrating versatility
• Strong understanding of positioning, messaging, and conversion-focused copywriting
• Experience interviewing clients or subject matter experts
• Hands-on experience using AI tools as part of your content workflow
• Working knowledge of SEO principles and digital content best practices
• Ability to manage multiple projects and deadlines simultaneously
• Agency experience is highly preferred
• Experience with WordPress and social publishing tools is a plus

Responsibilities

• Develop positioning and messaging for client brands, campaigns, and marketing initiatives
• Build content around audience insights, personas, and market realities
• Create compelling narratives that strengthen trust and encourage action
• Maintain consistent brand voice across channels and content types
• Write high-impact content for websites, landing pages, blogs, and social media
• Develop advertising copy across digital and traditional channels
• Create print and marketing materials including direct mail, outdoor advertising, and promotional collateral
• Support content publishing and scheduling as needed
• Conduct interviews with clients and subject matter experts
• Translate insights into actionable content strategies
• Identify the stories and differentiators that make businesses stand out
• Utilize AI tools for research, ideation, drafting, and content development (we use Claude)
• Balance speed with quality, ensuring content remains accurate, original, and engaging
• Apply editorial judgment to elevate content beyond AI-generated outputs

Skills

Content writing

Copywriting

Interviewing clients

AI tools

SEO basics

Project management

Agency experience

Tools

Claude

WordPress

Social publishing tools

Job description

Manpower, Inc. in Frederick, MD, is seeking a Content Strategist & Copywriter for on-site, full-time work.

The role focuses on turning complex business knowledge into marketing content that connects, builds trust, and drives action across websites, landing pages, blogs, social content, and print materials. The position blends strong writing with strategic thinking, collaboration with SEO and design teams, and use of AI tools (Claude) to deliver high-quality content that resonates with target