Content Strategist & Copywriter — Storytelling That Converts

ManpowerGroup; Frederick (MD); On-site; USD 64,000 - 78,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Paid parental leave

401(k) matching

PTO and company holidays

Education and professional development

Job summary

ManpowerGroup in Downtown Frederick, MD is seeking a Content Strategist & Copywriter to turn complex business knowledge into marketing that connects, builds trust, and drives action. You will uncover customer needs, craft resonant messaging, and develop content across websites, landing pages, blogs, social channels, and print campaigns.

You’ll collaborate with SEO, paid media, and design teams, interviewing clients and SMEs to translate insights into strategic content.

Qualifications

• 3-7 years of professional writing experience.
• Strong understanding of positioning, messaging, and conversion-focused copywriting.
• Experience interviewing clients or subject matter experts.
• Hands-on experience using AI tools as part of your content workflow.
• Working knowledge of SEO principles and digital content best practices.
• Ability to manage multiple projects and deadlines simultaneously.
• Agency experience is highly preferred.
• Experience with WordPress and social publishing tools is a plus.

Responsibilities

• Develop positioning and messaging for client brands, campaigns, and marketing initiatives.
• Write high-impact content for websites, landing pages, blogs, and social media.
• Develop advertising copy across digital and traditional channels.
• Create print and marketing materials including direct mail and collateral.
• Support content publishing and scheduling as needed.
• Conduct interviews with clients and subject matter experts.
• Translate insights into actionable content strategies.
• Identify the stories and differentiators that make businesses stand out.
• Utilize AI tools for research, ideation, drafting, and content development.
• Balance speed with quality and ensure content is accurate and engaging.

Skills

Content writing

Messaging & positioning

SEO understanding

Interviewing clients

AI tools

Project management

Agency experience

WordPress

Social publishing tools

Tools

Claude

Job description

ManpowerGroup in Downtown Frederick, MD is seeking a Content Strategist & Copywriter to turn complex business knowledge into marketing that connects, builds trust, and drives action. You will uncover customer needs, craft resonant messaging, and develop content across websites, landing pages, blogs, social channels, and print campaigns.

You’ll collaborate with SEO, paid media, and design teams, interviewing clients and SMEs to translate insights into strategic content.