Content Strategist

Tek Ninjas; United States; Remote; USD 55,000 - 110,000; Part time

Job summary

TekNinjas is seeking a Sales/Marketing/Creative - Content Strategist for a 6-month remote assignment. You will own day-to-day social media strategy and execution across LinkedIn and Facebook, collaborating with Comms/PR, Product Marketing, Brand, Events, Lifecycle, Frontline, and Sales to drive awareness, engagement, and channel growth.

This hands-on role combines calendar planning, sharp copy, event content capture, and turning social listening into actionable strategy.

Qualifications

• 3-5 years of social media experience, with B2B channels (LinkedIn)
• Experience in video content creation from concept to delivery
• Proficiency with social listening tools (e.g., Sprinklr)
• Strong copywriting with adaptable voice across formats
• Comfort using AI tools for production, reporting, and optimization
• Ability to coordinate across multiple stakeholders and move quickly in a fast-paced environment

Responsibilities

• Own and manage LinkedIn and Facebook content calendars; publish ≥4–5 posts weekly
• Monitor posts and respond to comments in a timely, on-brand manner
• Develop static and video content; coordinate copy and production
• Design and run A/B tests to optimize performance
• Lead social execution for product launches and campaigns
• Collaborate with Comms/PR, Brand, Events, Lifecycle, and Sales on content initiatives
• Conduct social listening to translate insights into content themes
• Deliver monthly analytics to inform strategy

Skills

Social media

LinkedIn

Facebook

Video content

Copywriting

AI tools

Sprinklr

Tools

Sprinklr

Job description

Job Title: Sales/Marketing/Creative - Content Strategist
Location: Remote
Duration:6 months

Job Description

Continuously evolving how people move and live, helping to shape the future of real estate. Achieving that vision requires bold thinking, rapid adaptation, and talented people who are excited to tackle complex challenges.

Within that broader ambition, Rentals represents one of the most dynamic opportunities in the industry. Macro trends-from affordability pressures to shifting renter demographics-are transforming how people find and secure homes. At the same time, the market is highly competitive, with large, established players and rapidly evolving expectations from both renters and property professionals.

At the Rentals, division the aspiration is clear: to build the largest and most trusted rentals marketplace-helping renters get home while helping our partners unlock success.

Over the past decade, Rentals has grown into the fastest-growing business line within the organization, powering a marketplace that connects millions of renters with property managers and owners across the country. While we've made tremendous progress, we believe the most exciting opportunities still lie ahead.

The stakes are high. With persistent housing affordability challenges and fluctuating vacancy rates across markets, the need for better tools, transparency, and efficiency in renting has never been greater. Our goal is to build products that make renting easier for consumers while enabling our partners to operate more successfully in a rapidly changing landscape.

About the Role

In need of a Strategist, Social Media. In this role, you will own day-to‑day social media strategy and execution across LinkedIn and Facebook. You will work cross‑functionally with Comms/PR, Product Marketing, Brand, Events, Lifecycle, Frontline, and Sales teams to deliver high-quality content that drives awareness, engagement, and channel growth.

This is a hands‑on role for a strategic thinker who is equally comfortable building a content calendar, writing sharp copy, capturing content at live events, and synthesizing social listening data into actionable content strategy.

What You'll Do

Channel Management & Community Engagement

• Own and manage the LinkedIn and Facebook content calendars, publishing a minimum of 4 5 posts per week across channels.


• Monitor owned posts and respond to comments in a timely, on‑brand manner.


• Manage outbound engagements on tagged Zillow Rentals content and handle inbound inbox messages.

Content Creation & Optimization

• Develop static and video content, including copywriting, creative direction, and production coordination.


• Design and execute A/B tests across content formats and copy to continuously optimize channel performance.


• Capture and create content at industry events for use across social channels.

Campaign & Launch Support

• Build dedicated social content plans for product launches and feature announcements.


• Lead social execution for the 2026 Campaign, including ideation and stakeholder reviews with Rentals partners.


• Support industry event content strategy, including pre, during, and post event coverage.

Cross‑Functional Partnership

• Partner with the Comms/PR team to amplify announcements and data‑driven stories via social.


• Collaborate with Brand, Events, Frontline, Lifecycle, and Sales teams on event-driven content initiatives.


• Manage content approval workflows across posts and stakeholders, ensuring accuracy and brand consistency.

Social Listening & Insights

• Conduct ongoing social listening to track relevant conversations - particularly around the "Melissa" audience segment - and translate findings into actionable content themes.


• Flag relevant insights and issues in real time to stakeholders and leadership.


• Deliver monthly analytics and performance data to inform the business & make strategy adjustments.

Minimum Requirements

• 3 5 years of social media experience, with a track record of managing B2B social channels (LinkedIn required).


• Demonstrated experience in video content creation, from concept through execution.


• Proficiency with social listening tools such as Sprinklr or equivalent platforms.


• Strong copywriting skills with the ability to adapt voice and tone across formats and audiences.


• Comfort leveraging AI tools - from creative production (copy, image, video) to reporting, social listening, and workflow optimization.


• Proven ability to move quickly across multiple cross‑functional teams - building trust, aligning on priorities, and keeping content workflows on track without sacrificing quality.


• Experience managing content approval workflows and coordinating across multiple stakeholders.


• Ability to work independently in a fast‑paced, cross‑functional environment and manage multiple priorities simultaneously.

Nice to Have

• Experience in real estate, proptech, or a related B2B industry.


• Familiarity with property management or the multifamily housing ecosystem.


• Experience supporting event content strategy and capturing content on‑site at live events.


• Comfort working with data and performance metrics to inform content decisions.

About TekNinjas

TekNinjas is a global IT staffing partner placing skilled professionals with leading enterprises and system integrators across the US, Canada, UK, India, and the EU. We focus on the right fit - not just the fast fill - and stay engaged with our consultants well beyond the start date.

TekNinjas is an Equal Opportunity Employer.