Content Specialist, Services

Apria Healthcare; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading healthcare company is seeking a Content Marketing Specialist to enhance brand awareness and drive engagement through strategic content creation and analysis. The ideal candidate will excel in storytelling and possess strong design skills, particularly in PowerPoint. Responsibilities include developing content strategies, creating engaging materials, and analyzing performance metrics. This position offers an opportunity to make a significant impact in a dynamic environment.

Benefits

Medical, dental, and vision insurance

401(k) eligibility after one year

Employee stock purchase plan

Tuition reimbursement

Qualifications

• 5+ years of experience in content marketing or copywriting.
• Proficiency in PowerPoint design and graphic design tools.

Responsibilities

• Develop and implement a comprehensive content marketing strategy.
• Produce high-quality, engaging content in various formats.
• Track and analyze metrics like engagement and lead generation.

Skills

Writing

Editing

Storytelling

Project Management

Collaboration

Education

Bachelor’s degree in marketing

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Tools

Google Analytics

Canva

Adobe Creative Suite

Job description

At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 350+ facilities across the US and 22,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.

Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.

Owens & Minor teammate benefits include:

• Medical, dental, and vision insurance, available on first working day

• 401(k), eligibility after one year of service

• Employee stock purchase plan

• Tuition reimbursement

Job Summary: We are seeking a creative and results-driven Content Marketing Specialist to lead content strategy and execution for our Products and Healthcare Services business unit. This role will oversee content creation, distribution, and performance analysis to enhance brand awareness, drive engagement, and generate leads. The ideal candidate will excel in storytelling, be well-versed in content marketing trends, and demonstrate the ability to produce measurable results. Proficiency in PowerPoint design and visual storytelling is essential.

Core Responsibilities:

Content Strategy & Planning

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and audience needs.

• Collaborate with Marketing Managers to establish a strategic content calendar and distribution plans.

• Audit existing resources and evaluate new external resources to support content creation.

• Work cross-functionally to leverage the P&HS business unit value proposition framework and verbal identity, building upon it across different audiences.

• Infuse the core message on P&HS business unit value proposition into current and new work to ensure consistent communication.

• Set and monitor key performance indicators (KPIs) to measure content effectiveness.

Content Creation & Design

• Produce high-quality, engaging content in formats such as blogs, whitepapers, videos, social media posts, and infographics.

• Utilize design skills to create visually compelling PowerPoint presentations and marketing assets.

• Ensure consistency with brand voice, messaging, and visual identity.

SEO & Optimization

• Optimize content for search engines to enhance organic visibility and traffic.

• Collaborate with the digital marketing team to analyze performance metrics and adjust strategies as needed.

Distribution & Promotion

• Oversee content distribution through websites, email campaigns, social media, and industry publications.

• Amplify content reach via influencer partnerships and paid promotions.

Cross-Functional Collaboration

• Partner with marketing, sales, and product teams to ensure alignment between content initiatives and broader campaigns.

• Manage relationships with external writers, designers, and agencies as needed.

• Work with agencies, as needed, to develop messaging and map customer journeys.

Performance Analysis & Improvement

• Track and analyze metrics like engagement, lead generation, and conversion rates.

• Leverage data insights to refine content strategies and recommend improvements.

Qualifying Experience:

• Required:

  • Bachelor’s degree in marketing, Communications, Journalism, or a related field.

  • 5+ years of experience in content marketing or copywriting.

  • Strong writing, editing, and storytelling skills.

  • Proficiency in PowerPoint design and graphic design tools (e.g., Canva, Adobe Creative Suite).

  • Expertise in SEO, analytics tools (e.g., Google Analytics), and content management systems.

  • Experience with social media platforms, email marketing, and marketing automation tools.

  • Exceptional project management and collaboration skills.

• Preferred:

  • Experience in B2B marketing.

  • Familiarity with the healthcare or product marketing industries.

Additional Duties:

• Conduct research and analysis to identify content gaps and opportunities.

• Stay updated with industry trends and best practices in content marketing.

• Manage editorial calendars to ensure timely delivery of content.

• Develop and maintain relationships with industry influencers and thought leaders to enhance brand credibility.

• Explore and adopt emerging content marketing tools and technologies to improve efficiency.

• Continuously test and refine content marketing strategies to drive growth and achieve KPIs.

#LI-ST1

If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.

Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.