Content Specialist

Windows on Washington; Sterling (VA); On-site; USD 60,000 - 71,500; Full time

Benefits offered by this job

Dental Insurance

Short- and Long-Term Disability Insurance

Life & AD&D Insurance

Paid Time Off

401(k) with up to 4% company match

Job summary

A home improvement company in Virginia is seeking a Content Specialist to enhance brand presence through high-quality visual and written content. This role will involve leading video and photography projects, editing for digital channels, and storytelling on active job sites. Candidates should have strong content creation experience alongside proficiency in modern video editing tools. Compensation ranges from $60,000 to $71,500, with benefits including insurance and retirement plans.

Qualifications

• 3–5 years of professional content creation experience.
• Strong proficiency in videography and photography.
• Ability to manage multiple projects efficiently.
• Confident when interacting with homeowners.

Responsibilities

• Lead lifecycle of brand imagery and video production.
• Edit and format content for various digital channels.
• Produce tailored photo and video assets.
• Maintain organized visual content libraries.

Skills

Videography

Photography

Video editing

Graphic design

Organization

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

Job description

Overview

Take Your Career to the Next Level with Windows on Washington!

Company Overview: Windows on Washington is a highly reputable exterior home improvement company that has served homeowners in Northern Virginia and Maryland since 2005. We specialize in premium replacement windows and doors and have earned a stellar reputation by providing a client-focused, stress-free experience, which we call the "WoW Factor." Our commitment is built on a foundation of Premier People, Products, and Process. As we look to the future, we are seeking a leader to build upon this established legacy. This role reports directly to our Marketing Director.

Role Overview

We are seeking a creative, results-driven Content Specialist to develop high-quality, brand-aligned visual and written content that supports Windows on Washington’s aggressive growth goals. In this role, you will own the full lifecycle of visual production to elevate our presence across key digital customer touchpoints. You will transform campaign briefs into production-ready assets for platforms such as Instagram, YouTube, Google Business Profiles, and Yelp, helping to drive qualified leads and strengthen brand credibility. A core part of this role includes traveling to active job sites in the DMV to capture the craftsmanship behind our work and engaging directly with homeowners to deliver authentic storytelling that differentiates the WoW brand. You will make an immediate impact by creating compelling, premium-quality content for homeowners, highlighting our commitment to top-tier craftsmanship and a seamless, low-hassle customer experience.

Responsibilities

• Lead the full lifecycle of brand imagery and video production, including on-site videography (installs, testimonials, team features) and professional photography (before/after transformations, detail shots, and portraits).
• Independently edit and format content for a variety of digital channels—from high-energy short-form videos (Reels, Shorts, paid cutdowns) to long-form storytelling pieces (project explainers and customer testimonials).
• Produce photo and video assets tailored to target WoW customer personas, ensuring content aligns with high-intent decision moments and supports marketing goals.
• Spend up to 30% of your time traveling to job sites throughout the DMV to identify unique brand storytelling opportunities and capture authentic craftsmanship that elevates the company’s visual presence.
• Maintain a rolling 4–6 week production calendar aligned with seasonal promotions, ensuring timely delivery of all assets in the formats required by marketing and sales partners.
• Strengthen brand trust by keeping visual content fresh on platforms like Google Business Profiles and Yelp, producing client testimonials and visuals that support review generation and referral programs.
• Build and maintain organized photo libraries, project galleries, and high-impact visuals used across physical marketing materials such as mailers, yard signs, and customer leave-behind pieces.
• Partner with Sales and Install teams to coordinate field capture schedules, ensuring assets consistently reflect high-quality visuals, accurate messaging, and alignment with brand standards.

Role Requirements

• 3–5 years of professional content creation experience, with strong proficiency in videography, photography, and advanced editing across both mediums.
• Proficiency in modern video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent) and photo editing software, with the ability to efficiently produce polished, platform-ready assets.
• Ability to take a project from concept or brief through full execution, producing high quality deliverables with minimal oversight.
• Highly organized and efficient, capable of managing multiple ongoing projects while maintaining a forward-looking content pipeline.
• Confident and professional when interacting with homeowners, gathering authentic stories, project highlights, and testimonial content.
• Deep understanding of modern social and local platforms, including Instagram (Reels/Stories), YouTube, Google Business Profiles, and Yelp.
• Ability to interpret basic performance signals (engagement, completion rate, adoption into paid media) and adjust content production accordingly.
• Graphic design experience is also strongly preferred.
• Reliable transportation.

Logistics

• Report to Marketing Director
• Hybrid work between in-office and job sites (office is in Sterling, VA)
• Must possess a valid driver’s license.
• This role includes a 90-day probationary period designed to ensure mutual fit, operational reliability, and the ability to meet the demands of a fast-moving, execution-focused marketing environment.
• Compensation: including competitive base and quarterly bonuses. Total cash compensation can range depending on performance from $60,000-$71,500.

Benefits

• Dental Insurance
• Short- and Long-Term Disability Insurance
• Life & AD&D Insurance
• Paid Time Off
• 401(k) with up to 4% company match