Job Overview
We are seeking an experienced, forward-thinking Social Media Manager & Lead Content Creator to drive the evolution of our brand's digital presence for brand and aesthetics business. This role goes beyond daily posting-our ideal candidate will set the social strategy, lead content direction, oversee creative execution, and guide brand storytelling across all platforms. You will play a key leadership role in shaping our digital identity, mentoring junior contributors or freelancers, and ensuring that all content ladders up to business goals. This is an exciting opportunity for a strategic creative who understands how to translate insights, trends, and brand vision into high-impact social content that builds community, drives engagement, and fuels growth.
Key ResponsibilitiesContent Leadership & Creative Direction
Lead the ideation, filming, and editing of high-quality content across multiple brand channels; experience in beauty/skincare is a strong advantage.
- Oversee the development of multimedia assets-video, graphics, photography, copy-and ensure each piece aligns with strategic objectives and brand voice.
- Provide creative direction for shoots, talent, and production needs; guide junior team members or external partners when applicable.
- Social Strategy & Execution Own and manage daily social media operations with a proactive, strategic lens.
- Develop content calendars and campaign concepts rooted in data, audience behavior, and platform best practices.
- Conduct social listening to inform content strategy, identifying emerging trends, conversations, and whitespace opportunities.
- Optimization & Performance Management Apply SEO and keyword optimization strategies to strengthen visibility, discoverability, and engagement.
- Utilize tools such as Adobe Creative Suite, Canva, and CapCut to elevate design and video output.
- Analyze platform insights, Google Analytics, and other performance dashboards to evaluate results and refine strategies.
- Report on KPIs, trends, and growth opportunities, making recommendations that drive measurable impact.
- Brand Stewardship & Cross-Functional Collaboration Maintain cohesive brand identity across all digital touchpoints.
- Engage with community members, followers, and influencers to foster meaningful relationships and brand advocacy.
- Work closely with PR, marketing, and e-commerce teams to align messaging, launches, and campaigns.
- Stay ahead of industry trends, platform changes, and emerging technologies to continuously innovate our digital approach.
- Skills & Qualifications Proficiency in CapCut, Canva, and strong working knowledge of Adobe Creative Suite.
- Experience using social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Strong understanding of SEO, hashtags, metadata, and content optimization principles.
- Expertise in social listening methodologies and tools.
- Analytical mindset with experience using Google Analytics and social platform insights.
- Advanced content creation skills across video, photography, graphics, and written formats.
- Knowledge of paid social fundamentals and ability to support or collaborate on campaign development.
- Exceptional attention to detail, editing/proofreading skills, and a commitment to producing polished, effective work.
- Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and represent the brand's voice authentically.
- Familiarity with DTC brands, PR alignment, e-commerce-enabled social content, and current digital marketing trends.
Ideal Candidate
A self-driven creative strategist who can think big-picture while executing with precision. You thrive in a fast-paced environment, bring fresh ideas to the table, and have a passion for elevating brand narratives through compelling digital storytelling.