Content & SEO Specialist — Communications

OPENLANE; Town of Carmel (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401K/ RRSP with company match

Paid Vacation, Personal, and Sick Time

Paid maternity and paternity leave (US

Life insurance

Employee Assistance Program

Tuition Reimbursement

Job summary

AFC’s Marketing & Communications team is seeking a Communications Specialist to support content marketing for AFC and the US/Canadian marketplaces. You’ll craft clear, engaging content, optimize for SEO, and work with stakeholders to drive growth and brand visibility across channels.

The role emphasizes writing excellence, data-driven insights, and collaboration within a global organization under the OPENLANE family.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 0–3 years of experience in marketing, communications or advertising.
• Exceptional writing skills.
• Strong multitasking and prioritization skills to adapt to deadlines.
• Ability to analyze data and apply it to content strategy.
• Understanding of SEO best practices.

Responsibilities

• Brainstorm, write, proofread and improve high-quality content assets for external audiences.
• Build a dynamic editorial calendar for timely content publication.
• Apply SEO best practices and data-driven insights to content creation.
• Collaborate with team to measure effectiveness and align with business goals.
• Manage multi-stakeholder reviews to ensure accuracy and brand alignment (legal/compliance).
• Analyze industry and competitor content strategies for differentiation.

Skills

Exceptional writing

SEO understanding

Data-driven analysis

Editorial planning

Cross-functional collaboration

Deadline management

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Canva

Job description

AFC’s Marketing & Communications team is seeking a Communications Specialist to support content marketing for AFC and the US/Canadian marketplaces. You’ll craft clear, engaging content, optimize for SEO, and work with stakeholders to drive growth and brand visibility across channels.

The role emphasizes writing excellence, data-driven insights, and collaboration within a global organization under the OPENLANE family.