Content Marketing Specialist — Data-Driven Growth

Nashville Public Radio; Carmel (IN); On-site; USD 52,000 - 72,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, and vision benefits

401(k) or RRSP with company match

Paid vacation and sick time

Paid maternity/paternity leave

Disability and life insurance

Employee Assistance Program

Tuition reimbursement

Career growth opportunities

Job summary

OPENLANE is seeking a Communications Specialist to join our MarComm team to drive content marketing for our AFC finance business and US/Canada marketplaces. You will write, edit and optimize content, build an editorial calendar, and apply data-driven insights to expand reach and effectiveness.

You'll collaborate across teams, manage reviews for brand compliance, and analyze competitors to differentiate our content strategy.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Exceptional writing skills and ability to adapt tone to audience.
• Ability to analyze data and apply it to content strategy.

Responsibilities

• Brainstorm, write, proofread and improve high-quality content assets (blogs, web copy, long-form content).
• Build and manage an editorial calendar for timely content publication.
• Apply SEO best practices and data-driven insights to increase reach and impact.
• Collaborate with team to measure content effectiveness and align with business goals.
• Manage multi-stakeholder review processes to ensure brand standards and compliance.
• Analyze industry and competitor content strategies to identify opportunities.

Skills

Curious

Analytical

Strategic

Attention to detail

Collaborative

Proactive

Relationship building

Digital literacy

Adaptable

Education

Bachelor’s degree in marketing, communications, or related field

Job description

OPENLANE is seeking a Communications Specialist to join our MarComm team to drive content marketing for our AFC finance business and US/Canada marketplaces. You will write, edit and optimize content, build an editorial calendar, and apply data-driven insights to expand reach and effectiveness.

You'll collaborate across teams, manage reviews for brand compliance, and analyze competitors to differentiate our content strategy.