Content Programs Lead

Publicis Groupe; New York (NY); Híbrido; USD 81.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage

Dental

Vision

401K

Paid time off

Descripción de la vacante

Spark Foundry, part of Publicis Groupe, in New York, seeks a seasoned professional to lead the development and production of branded projects across multiple accounts. You will drive content expertise and collaborate with product-category teams to translate concepts into executable programs for fast-paced campaigns.

The role emphasizes media, content, creative production, and attention to detail from ideation through implementation, with leadership responsibility for a team of producers.

Formación

• Minimum of 3+ years of digital, activation, and production experience within an advertising agency, production company, promotional agency, network or digital company; established contacts/relationships within said marketing communities is ideal
• Excellent communication skills (written and verbal)
• Proven experience writing presentations, creative briefs, summaries of industry news and/or POVs
• Strong editing and proofreading skills
• Superb presentation abilities
• Awareness of consumer trends and insights
• Knowledge of overall brand positioning
• Superior organizational skills, ability to lead cross-functional teams, and oversee execution of numerous projects simultaneously
• Exposure to working with creative teams and senior management
• Strong client relationship skills and ability to strategically think from a client’s perspective
• Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward
• Entrepreneurial approach to finding and securing new opportunities
• Proven experience in construction of marketing programs and exposure to contract negotiations (for marketing programs)

Responsabilidades

• Strategic Entertainment Marketing: From Concept to Execution
• Develop targeted marketing programs to deliver clients’ goals and objectives which includes: responding to client requests for proposals, providing idea generation, recommending appropriate marketing programs, partners and media outlets, securing client approval, negotiating deals, and formulating appropriate budgets and timelines
• Interface with the marketplace to build partnerships and relationships with key content developers, publishers, and vendors
• Oversee a team, providing guidance and support to foster growth and creative thinking
• Trend-spotting & Creative Thinking
• Identify consumer trends and think originally about client’s industry in conjunction with client’s brands
• Understand consumer trends relevant to specific brand categories (e.g. food trends)
• Maintain knowledge of industry news and developments, conduct brainstorms for a variety of brand teams, and apply entertainment solutions to marketing needs
• Team Player
• Work in a fast-paced environment with a diverse group of individuals, client accounts, vendors/partners and liaise between buying, planning, and the creative community
• Guide programs through legal process and ensure all deliverables meet agency and client legal requirements
• Oversee a variety of projects simultaneously and be a supportive player on other teams’ projects
• Develop ownership of an assigned client category; understand brand goals, create a development plan and provide updates to manager, clients, and peers
• Supervise producers in delivery of status reports, timelines, budgets, meeting summaries, and case studies

Conocimientos

Digital activation

Production experience

Advertising industry knowledge

Strong presentation skills

Client relationship skills

Strategic thinking

Descripción del empleo

Spark Foundry, part of Publicis Groupe, in New York, seeks a seasoned professional to lead the development and production of branded projects across multiple accounts. You will drive content expertise and collaborate with product-category teams to translate concepts into executable programs for fast-paced campaigns.

The role emphasizes media, content, creative production, and attention to detail from ideation through implementation, with leadership responsibility for a team of producers.