Senior Content Strategy & Activation Lead

Publicis Groupe; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Publicis Groupe’s Spark Foundry unit seeks an Associate Director, Content to drive content strategy and activation within large client plans. You will lead recommendations for content themes, partnerships, and distribution, working with partners and internal teams to ensure strategic activation.

The role requires 5+ years in marketing or journalism with 2+ years in content marketing, plus strong writing, editing, and presentation capabilities to synthesize insights for leadership and clients.

Qualifications

• 5+ years in marketing, journalism or related field and 2+ years with content marketing responsibilities.
• Excellent communication skills (written and verbal).
• Proven experience writing presentations, briefs, summaries of industry news and POVs.
• Branded entertainment, entertainment marketing, and product placement knowledge.
• Strong editing and proofreading skills.
• Superb presentation abilities.

Responsibilities

• Collaborate with internal and external stakeholders in content sourcing to secure high-quality content from partners.
• Track performance of content programs, including post-program wrap-ups and recommendations.
• Monitor high performance content brands for case studies and best practices.
• Assist client with operation of weekly content publishing forums.
• Audit existing client content for re-use and identify gaps in themes or formats.
• Manage weekly status reports and calls.

Skills

Marketing

Journalism

Content marketing

Communication

Presentation skills

Editorial skills

Project management

Client relations

Team leadership

Strategic thinking

Job description

Publicis Groupe’s Spark Foundry unit seeks an Associate Director, Content to drive content strategy and activation within large client plans. You will lead recommendations for content themes, partnerships, and distribution, working with partners and internal teams to ensure strategic activation.

The role requires 5+ years in marketing or journalism with 2+ years in content marketing, plus strong writing, editing, and presentation capabilities to synthesize insights for leadership and clients.