Content Production Manager, Owned Channels Lead

H&M; New York (NY); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Family support programs

401k match

Paid leave

Paid time off

Employee discount

Job summary

H&M in New York is seeking a Content Production Manager to plan, adapt, and deliver marketing content across owned channels (Email, SMS, WhatsApp, Push). You will collaborate with CRM, creative, and production teams to ensure on-brand assets are delivered on time and aligned with campaign priorities.

Based in the New York Support Office, this role leads content coordination across channels, guides production workflows, and acts as the main contact for the Oliver production agency on asset

Qualifications

• Degree in Marketing, Communication, or related field (or equivalent experience).
• Highly structured, with ability to manage many parallel tasks.
• Strong linguistic skills.
• Proficiency in creative and office software tools.
• Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred).
• Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry).
• Experience managing content for media platforms.

Responsibilities

• Oversee adaptation and delivery of globally initiated campaigns across owned channels (Email, SMS, WhatsApp, Push).
• Plan and coordinate local tactical activations, including CRM-driven initiatives, ensuring timely asset production and channel readiness.
• Stay closely aligned to the local daily plan and CRM calendar to anticipate asset needs while adhering to global playbooks and formats.
• Provide day to day direction, prioritization, and quality oversight for content coordinators across owned channels.
• Ensure timelines, standards, and alignment are met, while driving efficient, scalable production processes for high-frequency owned channel delivery.
• Act as the primary contact for Oliver production agency on asset formats, delivery, and campaign materials for CRM content.
• Partner with CRM teams, production partners, and vendors to brief, track, and approve assets.
• Support segmented and personalized content delivery by ensuring correct asset versions and formats are available.

Skills

Highly structured

Strong linguistic skills

Fluent in English

Copy editing and proofreading

Content management experience

Education

Degree in Marketing, Communication, or related field

Tools

Office software

Creative software tools

Job description

H&M in New York is seeking a Content Production Manager to plan, adapt, and deliver marketing content across owned channels (Email, SMS, WhatsApp, Push). You will collaborate with CRM, creative, and production teams to ensure on-brand assets are delivered on time and aligned with campaign priorities.

Based in the New York Support Office, this role leads content coordination across channels, guides production workflows, and acts as the main contact for the Oliver production agency on asset