Local Activation Marketing Manager

H&M; New York (NY); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Paid time off

Employee discount

Job summary

H&M in New York is seeking a Project Manager for a 6-month project role to lead end-to-end activation delivery across stores and digital channels, including openings, collaborations, and loyalty events, with in-store execution, paid media, and owned communications.

The role reports to the Marketing Manager, is on-site at the New York Support Office, and requires strong cross-functional leadership, agency management, and KPI-driven results.

Qualifications

• Degree in Communication, Marketing, or related field (or equivalent experience).
• Proven ability to manage multiple projects in both digital and traditional channels.
• Strong leadership and stakeholder management skills.
• Analytical and results-driven, with KPI tracking experience.
• Fluent in English and local language(s).
• Minimum 7 years of experience in project management within marketing or communications.
• Experience managing agencies and creative talent.

Responsibilities

• Lead end-to-end execution of local customer activations, including store openings, re-openings, closures, collaborations, and loyalty initiatives.
• Manage activation timelines, scopes, and execution quality from briefing through post-launch review.
• Lead key city planning and localized mall media initiatives.
• Execute geo-targeted paid media and owned communications as part of activation plans.
• Partner with Paid Media and Owned Media teams for local visibility and alignment.
• Support activation of local loyalty initiatives, events, and partnerships per global guidelines.
• Coordinate with Visual, Merchandising, Store Operations, Media, Commercial, and Customer Service teams.
• Brief and manage external agencies, vendors, and partners, including influencers when needed.
• Act as point of contact for stores and Customer Service on activation-related needs.
• Manage activation budgets, invoices, and financial accountability.
• Track and report on activation performance related to traffic, engagement, and commercial impact.

Skills

Project management

Leadership

Stakeholder management

Analytical thinking

KPI tracking

Agency management

English fluent

Education

Degree in Communication, Marketing, or related field

Job description

H&M in New York is seeking a Project Manager for a 6-month project role to lead end-to-end activation delivery across stores and digital channels, including openings, collaborations, and loyalty events, with in-store execution, paid media, and owned communications.

The role reports to the Marketing Manager, is on-site at the New York Support Office, and requires strong cross-functional leadership, agency management, and KPI-driven results.