Content Product Manager - Guest Experience

Disney Experiences; Celebration (FL); On-site; USD 112,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Incentives

Job summary

Disney Experiences is seeking a Product Manager to shape how content for Disney Cruise Line is created, managed, and delivered across web, mobile, and onboard experiences. You’ll partner with authors, designers, analysts, and leaders to solve problems and enable guests to find and use content easily.

The role emphasizes discovery, documentation, governance, localization coordination, and KPI tracking to drive publishing efficiency and digital engagement for a global audience.

Qualifications

• Translate business and user needs into clear requirements and documentation.
• Ability to pull, interpret, and communicate insights from content analytics.
• Familiarity with CMS platforms and publishing workflows.

Responsibilities

• Support product discovery and requirements for content features across web, mobile, onboard, and guest communications.
• Maintain content inventories, data dictionaries, user stories, acceptance criteria, and workflows.
• Collaborate with authors and SMEs to gather requirements and improve authoring efficiency and quality.
• Contribute to content governance, taxonomy, metadata standards, and content Lifecycle tracking.
• Analyze content performance data and guest feedback to inform prioritization.
• Coordinate localization and translation workflows and track readiness across languages.
• Define and track content KPIs including publishing efficiency and engagement metrics.
• Assist in roadmap planning with synthesized research and stakeholder input.
• Participate in cross-functional reviews and communicate progress to stakeholders.

Skills

Product management

Content management

Business analysis

Technical writing

Data analytics

CMS

Documentation

Cross-functional teamwork

Education

Bachelor's degree

Tools

RWS Tridion

Adobe Experience Manager

Sitecore

Contentful

Job description

Disney Experiences is seeking a Product Manager to shape how content for Disney Cruise Line is created, managed, and delivered across web, mobile, and onboard experiences. You’ll partner with authors, designers, analysts, and leaders to solve problems and enable guests to find and use content easily.

The role emphasizes discovery, documentation, governance, localization coordination, and KPI tracking to drive publishing efficiency and digital engagement for a global audience.