Content Operations Specialist - PICO Video

ByteDance; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

ByteDance is seeking a Content Operations Specialist to drive its XR streaming platform in the US and beyond. You will own the end‑to‑end operational lifecycle outside China, bridging XR technology with the Western entertainment ecosystem and shaping how users discover content.

You will manage content curation, user growth initiatives, and partnerships, with cross‑functional collaboration across R&D and Product teams to ensure a native-feel experience for US users.

Qualifications

• 3+ years in content operations, app growth, or OTT for the US market.
• Strong understanding of US pop culture, streaming trends, and social media dynamics.
• Language: Fluency in written and spoken Chinese is needed to manage stakeholders in China market.
• Execution-focused: independently own projects from ideation to delivery.
• Analytical: experience using data visualization tools (SQL, Tableau, internal dashboards).

Responsibilities

• Content Curation & Programming: Own the daily content calendar for the US market and select featured XR content.
• User Lifecycle Operations: Execute localized campaigns to drive user acquisition, retention, and engagement.
• Third-Party App Integration: Coordinate with external partners (YouTube, Netflix) for XR integration.
• Localized Product Operations: Provide feedback on UI/UX localization and regional bugs for US users.
• Data Analysis & Reporting: Track key metrics (DAU, Watch Time, Retention) and report insights to global teams.
• External Partner Relations: Scout and coordinate with local XR creators and influencers to boost content.

Skills

Content Operations

App Growth

US Market Knowledge

Data Analytics

Tools

SQL

Tableau

Dashboards

Job description

Responsibilities

About the Role

We are looking for a high-impact Content Operations Specialist to be the primary driver of our XR streaming platform’s success in the United States and international markets. In this role, you will be the "boots on the ground" expert responsible for the end-to-end operational lifecycle of our app outside of China.

You will act as the bridge between our cutting-edge XR technology and the Western entertainment ecosystem. You aren't just managing a product; you are crafting an immersive experience. From hands‑on content curation and user growth initiatives to managing high-level third‑party partnerships, you will have total ownership of how our global users discover and consume content in the world of spatial computing.

Key Responsibilities

• Content Curation & Programming: Own the daily content calendar for the US market. Hands‑on selection of featured native XR content and 3D/2D video highlights to ensure the platform remains fresh, relevant, and culturally resonant.
• User Lifecycle Operations: Execute localized campaigns to drive user acquisition, retention, and engagement. You will be responsible for creating in-app events, community outreach, and push notification strategies tailored to International user habits.
• Third-Party App Integration: Serve as the main point of contact for external streaming partners (e.g., YouTube, Netflix). Ensure their integration within our XR environment is optimized and troubleshoot operational issues to maintain a premium user experience.
• Localized Product Operations: Act as the "voice of the US user." Work closely with the R&D and Product teams to provide feedback on UI/UX localization, feature requests, and regional bugs to ensure the app feels "native" to the US market.
• Data Analysis & Reporting: Independently track and analyze key metrics (DAU, Watch Time, Retention). You will be expected to turn raw data into actionable insights and regular reports for the global management team.
• External Partner Relations: Scout and coordinate with local XR creators, influencers and XR camera companies to bring exclusive "native" content to the platform and increase brand visibility.

Qualifications

Minimum Qualifications

• Professional Experience: 3+ years of hands‑on experience in content operations, app growth, or digital streaming (OTT), specifically for the US market.
• Market Insight: A deep, intuitive understanding of US pop culture, streaming trends, and social media dynamics.
• Language Skills: Fluency in written and spoken Chinese is needed to manage stakeholders in China market
• Execution‑Focused: A proven track record of "getting things done" independently. You are comfortable being the sole owner of a project from ideation to execution.
• Analytical Proficiency: Experience using data visualization tools (e.g., SQL, Tableau, internal Dashboards) to drive operational decisions.

Preferred Qualifications

• XR Passion/Experience: Prior experience working within the VR/AR/MR space.
• "Spatial" Thinking: A solid understanding of how content consumption differs in a 3D/spatial environment versus a traditional 2D screen.
• Partnership Management: Experience managing operational relationships with major US media entities or app developers.
• Adaptability: Comfortable working across time zones and navigating the nuances of a cross‑border organizational structure.

About Pico

Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor‑made solutions for our enterprise clients in the fields of education and healthcare.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life – a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. 3. Exercising sound judgment.