Content Marketing Strategist - Multi-Channel Lead Gen

American Bureau of Shipping (ABS); Houston (TX); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

HSA

FSA

Life insurance

Parental leave

Paid holidays

Paid vacation

EAP

401K match

Job summary

American Bureau of Shipping (ABS) is seeking a Content Specialist at our Houston headquarters. The role writes content for press releases, emails, websites, and specialty publications while supporting marketing and commercial objectives.

The position is hybrid, with in-office days Tuesday–Thursday at Spring, TX, and remote Mondays and Fridays, requiring collaboration with global teams and external influencers to drive lead generation and audience engagement.

Qualifications

• Undergraduate degree required; degree in Media, Journalism, English, Marketing or related field preferred.
• 3–5 years of marketing or content creation experience preferred.

Responsibilities

• Collaborate with content experts and marketers to plan, develop and promote content.
• Write and edit content for press releases, emails, websites, and publications.
• Support Knowledge Center content production by adapting long-form materials.
• Develop enterprise social media content and coordinate reviews.
• Create publicity plans and strategies with leadership.

Skills

Content marketing

SEO

Lead generation

Editing

Social media

Education

Bachelor's degree

Job description

American Bureau of Shipping (ABS) is seeking a Content Specialist at our Houston headquarters. The role writes content for press releases, emails, websites, and specialty publications while supporting marketing and commercial objectives.

The position is hybrid, with in-office days Tuesday–Thursday at Spring, TX, and remote Mondays and Fridays, requiring collaboration with global teams and external influencers to drive lead generation and audience engagement.