Content Marketing Specialist – Higher Ed Brand & Storytelling (Remote)

University of Denver; Denver (CO); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Tuition benefit

Medical benefits

ECO pass

Job summary

The University of Denver seeks a Content Marketing Specialist to coordinate and execute the university’s content marketing strategy. You will attract potential students, donors, peers, and thought leaders by extending reach and affinity for the DU brand through diverse channels.

Ideal candidates have strong writing, attention to detail, and project management skills, with collaboration across campus to uphold brand standards and deliver compelling content at scale.

Qualifications

• Bachelor’s degree in Marketing, PR, Communications or a related field
• 2+ years of professional experience supporting marketing content strategy
• Experience coordinating with external vendors
• Familiarity with content marketing best practices across media channels
• Experience with email deployments and brand voice is preferred

Responsibilities

• Curate and create content for web, social, video, email, print and events across channels.
• Build distribution strategies for collaborative storytelling projects to reach target audiences.
• Maintain a proof-point library of rankings, stats and facts for marketing content.
• Cultivate user-generated content to extend authentic reach with prospective students and other audiences.
• Attend photo and video shoots to ensure alignment with brand and strategy.
• Support development, execution and monitoring of multi-channel content marketing strategy.

Skills

Writing

Communication

Project management

SEO basics

AI content tools

Education

Bachelor’s degree in Marketing/PR/Communications

Tools

Salesforce Marketing Cloud

Job description

The University of Denver seeks a Content Marketing Specialist to coordinate and execute the university’s content marketing strategy. You will attract potential students, donors, peers, and thought leaders by extending reach and affinity for the DU brand through diverse channels.

Ideal candidates have strong writing, attention to detail, and project management skills, with collaboration across campus to uphold brand standards and deliver compelling content at scale.