Communications Specialist

Openlane; Carmel, Northern (IN, KY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

Medical benefits

401K

Paid time off

Parental leave

Disability and life insurance

Employee assistance

Volunteer day

Tuition reimbursement

Job summary

OPENLANE in Carmel, Indiana is seeking a Communications Specialist to join our in-house Marketing & Communications team to support content marketing for our AFC finance business and our US/Canada marketplaces. You’ll craft clear, engaging content and use data-driven insights to guide strategy and improve performance.

You will collaborate across teams, manage an editorial calendar, optimize copy for SEO, and help measure impact to drive growth and brand visibility.

Qualifications

• Bachelor’s degree in marketing, communications or a related field.
• 2–4 years in marketing, communications or advertising.
• Exceptional writing skills.
• Strong multitasking, prioritization and deadline-driven mindset.
• Ability to analyze data and apply it to content strategy.
• Understanding of SEO and AEO/GEO best practices, with a commitment to continuous learning.

Responsibilities

• Brainstorm, write, proofread and improve high-quality externally-facing content assets.
• Build an editorial calendar for timely content creation and publication.
• Apply SEO and data insights to expand reach and effectiveness.
• Collaborate to measure content impact and align with business goals.
• Manage a multi-stakeholder review process ensuring accuracy and compliance.

Skills

Exceptional writing

Analytical thinking

Content strategy

SEO knowledge

Project management

Education

Bachelor’s degree in marketing or communications

Job description

Who We Are:

At OPENLANE we make wholesale easy so our customers can be more successful. We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles. We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use. And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. Our Values: Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate. Relentless Curiosity. We seek to understand and improve our customers’ experience. Smart Risk-Taking. We transform risk into progress through data, experience, and intuition. Fearless Ownership. We deliver what we promise and learn along the way.

We’re Looking For:

We’re seeking a Communications Specialist who will join our in-house Marketing & Communications (MarComm) team to support content marketing for our finance business (AFC) as well as our US and Canadian marketplaces. You’ll be part of a team responsible for driving growth and visibility of our brands. This role is ideal for someone who is passionate about writing, content creation and simplifying the complex into clear, engaging language — and whose analytical mind craves the magic that emerges when exceptional writing is grounded in data-driven analytics.

You Are:

• Curious. You are a lifelong learner, eager to seek out and consume new information. You listen carefully, have a natural curiosity and the confidence to offer your informed opinion. You know when to be bold, when to be diplomatic, and when to question, “Why?”.
• Analytical. You possess strong critical thinking skills to evaluate new information and data, key performance metrics, identify opportunities and make recommendations for improvement.
• Strategic. You bring a keen eye and a critical mind with an ability to see the big picture. You understand our audiences’ needs and our purpose, and you work tirelessly to bring them together to achieve impact and business results.
• Detail-oriented. You ensure high-quality communication and help maintain brand and style guidelines across all content and materials.
• Collaborative. You’re a partner to team members across the MarComm team, and a conduit between our team and key stakeholders across our business lines.
• Proactive. You are solutions-oriented and adept at acting on your own initiative while seeking guidance and direction when necessary.
• Relationship-driven. You nurture strong relationships and advocate for others. You’re an ambassador for the MarComm team, OPENLANE and AFC.
• Digitally savvy. You understand digital tools and channels such as social media, search and content marketing. You monitor and seek out new digital innovations with a thoughtful eye toward practical applications and how they may disrupt existing tools and technologies.
• Adaptable. You thrive in a fast-paced, often-changing environment.

You Will:

Brainstorm, write, proofread and continuously improve high-quality, highly-effective and targeted externally-facing content assets (blog articles, long-form “freemium” content, web page copy, and more) that empower our customers to understand and use our products and services with confidence and ease. Build a dynamic editorial calendar to ensure timely and continuous creation and publication of content, adapting as needed to evolving business needs and market conditions. Apply SEO best practices and data-driven insights to shape content creation in ways that increase content reach and effectiveness. Collaborate with team members to measure effectiveness and help ensure content drives business goals and customer engagement. Help efficiently manage a multi-stakeholder review process to ensure all content is accurate and aligns with brand standards, legal and compliance requirements. Analyze industry and competitor content strategies, and identify opportunities for differentiation and innovation.

Who You Will Work With:

Reporting to the Sr. Director, Communications, this role will collaborate with the broader MarComm team as well as different business units and leadership on a regular basis.

Must Haves:

• Bachelor’s degree in marketing, communications, or a related field.
• 2-4 years of experience in marketing, communications or advertising.
• Exceptional writing skills.
• Strong multitasking and prioritization skills, with the ability to adapt to changing deadlines and priorities.
• Ability to analyze data and apply it to business challenges and content strategy.
• Understanding of SEO and AEO/GEO best practices, and a commitment to continuous learning.

Nice to Haves:

• Experience in the automotive industry.
• Experience in graphic design applications such as Canva.

What We Offer:

• Competitive pay
• Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
• Immediately vested 401K (US) or RRSP (Canada) with company match
• Paid Vacation, Personal, and Sick Time
• Paid maternity and paternity leave (US)
• Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
• Robust Employee Assistance Program
• Employer paid Leap into Service Day to volunteer
• Tuition Reimbursement for eligible programs
• Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
• Company culture of internal promotions, diverse career paths, and meaningful advancement

OPENLANE makes wholesale easy so our customers can be more successful. Our end-to-end platform serves the remarking needs of the world’s largest OEMs, dealers, fleet operators, rental companies and financial institutions. We’re a technology company delivering next generation tools to accelerate and simplify remarking. We’re an analytics company leveraging data to inform and empower our customers with clear, actionable insights. And we’re an auction company powering the world’s most advanced digital used vehicle marketplaces. In 2021, OPENLANE sold nearly 2.6 million vehicles valued at over $40 billion through our auctions and generated approximately $2.3 billion in revenue. Our integrated digital marketplaces and vehicle logistics centers reduce risk, improve transparency and streamline the experience for customers in about 75 countries. OPENLANE continues to make investments in innovation, strategic acquisitions and integrations to better serve our customers. Headquartered in Carmel, Indiana, OPENLANE has about 5,000 employees and maintains business units across North America, Europe, the Philippines and Uruguay. Together, the OPENLANE brands provide a complete remarketing solution for our customers.

California Residents:

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Canadian Residents:

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OPENLANE is an equal opportunity employer and a drug-free workplace.