Content Marketing Specialist

ShotTracker, Inc.; Overland Park (KS); On-site; USD 50,000 - 80,000; Full time

Job summary

ShotTracker, Inc. is searching for a Content Marketing Specialist in Overland Park, Kansas to enhance brand storytelling through diverse content formats. The role involves crafting articles, marketing materials, and collaborating across teams like Sales and Product to drive engagement.

Ideal candidates will have 2–5 years of related experience with strong writing skills, project management capabilities, and a passion for sports and technology. Engage in meaningful projects that significantly impact the basketball community.

Qualifications

• 2–5 years of experience in content marketing, communications, journalism, or a related field.
• Exceptional writing and editing skills.
• Experience successfully managing multiple projects and deadlines.
• Familiarity with SEO and content performance metrics.

Responsibilities

• Create blog articles, thought leadership content, and customer success stories.
• Develop product marketing and launch content.
• Manage email campaigns and nurture content.
• Update websites and landing page content.
• Create sales enablement materials and presentations.
• Write video scripts and product education resources.

Skills

Content Marketing

Writing and Editing

SEO

Project Management

Communication

Tools

WordPress

Job description

Help Tell the Story of the Future of Basketball

At ShotTracker, we’re building technology that helps teams, coaches, broadcasters, and fans understand the game in ways that were never possible before. Our products combine real-time data, video, AI, and analytics to power better decisions on and off the court.

We’re looking for a Content Marketing Specialist who can turn those stories into content people actually want to read, watch, and share. This is a highly visible role where you’ll own content execution across multiple channels while working closely with Product, Sales, Customer Success, and Leadership.

Our environment is fast-paced, collaborative, and often unpredictable. Priorities shift, new opportunities emerge, and multiple projects move simultaneously. Success in this role requires strong ownership, proactive communication, sound judgment, and the ability to adapt quickly while maintaining exceptional attention to detail.

This is not a role where work arrives neatly organized one project at a time. Success requires the ability to assess priorities, make progress independently, and confidently navigate competing demands without constant direction.

If you’re energized by taking initiative, solving problems, and creating meaningful content in a high-growth environment, we’d love to talk.

What You’ll Do

• You’ll help bring the ShotTracker story to life through:
• Blog articles, thought leadership content, and customer success stories
• Product marketing and launch content
• Email campaigns and nurture content
• Website updates and landing page content
• Sales enablement materials and presentations
• Video scripts, webinar content, and product education resources

You’ll work closely with Marketing, Product, Sales, Customer Success, and Leadership to ensure our content is timely, relevant, and aligned with business goals.

What Success Looks Like

• The people who thrive in this role:
• Take ownership and follow projects through to completion
• Move quickly while maintaining attention to detail
• Communicate proactively and keep stakeholders informed
• Adapt easily as priorities shift
• Bring ideas, curiosity, and initiative to the table
• Enjoy balancing creativity with execution

What We’re Looking For

• 2–5 years of experience in content marketing, communications, journalism, or a related field
• Exceptional writing and editing skills
• Experience successfully managing multiple projects and deadlines
• Familiarity with SEO and content performance metrics
• Experience with content management systems such as WordPress
• Strong organizational and communication skills

Bonus points for experience in sports, sports technology, SaaS, or basketball-related environments.

Why ShotTracker?

You’ll join a team that is passionate about sports, technology, and innovation. Your work will have a direct impact on how customers, partners, and the broader basketball community experience our brand.

You’ll have the opportunity to work on meaningful projects, contribute ideas, and see the results of your work in real time.

Location

This full-time role is based in the Kansas City metropolitan area and works primarily from our headquarters in Overland Park, Kansas.