Content Marketing Specialist

Ethos Software; Denver (CO); Hybrid; USD 60,000 - 65,000; Full time

Job summary

Ethos Software in Denver is seeking a Content Marketing Specialist to own the results across our education-focused brands. You will publish, optimize, and test content across WordPress and email platforms, and you will work hands-on to improve conversions and search visibility.

You’ll build topic clusters around priority exams, craft AI-friendly content, perform keyword research, and publish posts with metadata and internal links.

Qualifications

• 2 to 5 years creating and publishing marketing content.
• Hands-on SEO experience: keyword research, on-page optimization, and analytics.
• Writing samples showing you can adapt voice for different audiences.
• Comfort publishing and editing in WordPress or a similar CMS.
• Curiosity about how AI answer engines choose sources, and a willingness to test and learn.
• Regular use of AI writing and research tools, with good judgment about where human editing matters.
• Experience running brand social accounts.
• The organization to juggle several brands and a steady stream of requests without dropping things.

Responsibilities

• Website Optimization: keep pages current in WordPress and test copy to lift conversions.
• On-page SEO, metadata, schema, FAQs, and page copy improvements.
• Log changes and tie results to Analytics, Search Console, and Clarity.
• File clear Jira tickets for fixes with the tech team.

Skills

Content writing

SEO

Voice adaptation

WordPress CMS

AI writing tools

Brand social

Cross-team collaboration

Multitasking

Tools

WordPress

SEMrush

Google Analytics

Google Search Console

HubSpot

MailerLite

Hootsuite

Canva

Adobe Creative Cloud

Microsoft Clarity

Jira

Claude

Job description

Content Marketing Specialist

Location: Denver - Hybrid

Reports to: Head of Marketing

Type: Full-time

About Us

Ethos Software is the parent company of a portfolio of education and professional-development brands: Peterson's, RMC Learning Solutions, Animal Behavior College, and Dean Vaughn. Together they help students, career changers, and working professionals prepare for exams, earn certifications, and build new skills.

The Role

We're hiring a Content Marketing Specialist to make sure our brands get found. You'll work across our portfolio in a hands-on role where you own the results. You'll do the work yourself, and you'll use AI tools like Claude to do it more efficiently without losing quality.

What You'll Do

Website Optimization

• Keep landing pages, course pages, and brand sites current and accurate in WordPress and MailerLite, writing and testing copy to lift conversion in the places that matter most for revenue.
• Improve on-page SEO and AEO: titles, meta descriptions, headings, schema, FAQs, and page copy.
• Log changes so we can tie to results in Google Analytics, Search Console, and Clarity.
• Work with our awesome tech team on fixes that need a developer, and file clear tickets in Jira.

Blog and AEO Content

• Build out topic clusters around each brand's priority exams and certifications, for both B2C and B2B audiences.
• Write content designed to be cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews: clear answers, comparisons, FAQs, and how-tos.
• Do keyword research, then write, edit, and publish posts in WordPress with metadata, internal links, UTM-tagged calls to action, and sample practice questions where they fit.
• Refresh and consolidate older posts. Coverage and quality of priority topics matter more to us than posting volume.

Social and Email

• Maintain a consistent, on-brand presence across our social channels, repurposing blog and web content wherever it fits.
• Write and supply content for email campaigns run by our team, such as article features, B2B partner sends, product copy, and seasonal themes.
• Track and report on what's working and adjust the calendar and strategy accordingly.

Across the Team

• Work cooperatively with the rest of the Marketing team across the portfolio.
• Collaborate with Content, Tech, and Product to produce cohesive and timely content.
• Embrace an agile, fluid workload across brands as business demands.
• Spot partnership and influencer opportunities and help bring them to life.

What You Bring

• 2 to 5 years writing and publishing marketing content, in-house or at an agency.
• Hands-on SEO experience: keyword research, on-page optimization, and reading results in Google Analytics, Search Console, and Clarity.
• Writing samples that show you can adapt voice for different audiences.
• Comfort publishing and editing in WordPress or a similar CMS.
• Curiosity about how AI answer engines choose sources, and a willingness to test and learn.
• Regular use of AI writing and research tools, with good judgment about where human editing matters.
• Experience running brand social accounts.
• The organization to juggle several brands and a steady stream of requests without dropping things.

Nice to Have

• Experience with answer engine optimization (AEO).
• Experience in education, test prep, certification, or EdTech.
• Conversion copywriting or landing page testing.
• Email copywriting, and some HTML/CSS for email and page tweaks.
• Basic design skills in Canva or Adobe Creative Cloud.

Tools You'll Use

WordPress and Elementor, SEMrush, Google Analytics, Google Search Console, HubSpot, MailerLite, Hootsuite, Canva, Adobe Creative Cloud, Microsoft Clarity, Jira, and Claude. You don't need to know all of them on day one.

This is a hybrid position – local candidates only.

The salary range for this position is $60,000-$65,000, depending on experience.