Content Marketing Manager (USA)

MSIGHTS; Charlotte (NC); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm seeks a talented B2B Content Marketer to craft compelling narratives that resonate with enterprise clients. In this role, you will create diverse content types, from whitepapers to social media posts, enhancing brand visibility and engagement. Collaborate across teams to align content strategies with lead generation goals while staying ahead of industry trends. This position offers the flexibility of remote work, with a preference for candidates based in North Carolina. If you are a self-driven storyteller with a passion for technology and marketing, this is your opportunity to make a significant impact.

Qualifications

• 3+ years in B2B content marketing, preferably in software or technology.
• Strong communication skills and ability to collaborate with teams.

Responsibilities

• Develop engaging B2B content to drive traffic and engage prospects.
• Monitor content performance and provide proactive recommendations.

Skills

B2B Content Marketing

Written Communication

Verbal Communication

Data Analysis

SEO

Digital Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

PowerPoint

CRM/Marketing Automation Platforms

ON24

LinkedIn

Job description

Company Overview

Founded in 2004, MSIGHTS (msights.com) helps enterprise marketers maximize the value of their media through better control of marketing and data operations. We bring together disparate results sources into cleansed, harmonized datasets that are ready for analysis and reporting. The MSIGHTS Platform integrates with a client’s existing marketing technology stack to deliver:

1. End-to-End Performance Management - connecting media budgeting and planning with media results and business outcomes to measure performance against planned KPIs;
2. Always-on Digital Accountability - providing real-time insights on media delivery including viewability, fraud, brand safety, plus more to eliminate waste;
3. Media In-Housing / Data Ops - streamlining media data onboarding, harmonization, and consolidation at scale for in-house media, analytics, and IT teams as well as partner organizations;
4. Taxonomy Compliance - centrally governing the creation of URL and Campaign taxonomy, metadata, and naming conventions to drive better data quality, data capture, and downstream analytics.

Company Core Values

• Help Clients Win
• Own Every Step
• Do What You Say
• Support Your Team
• Be An Expert

What You’ll Do

• Develop engaging, research-driven B2B content (whitepapers, blogs, webinars, social media posts, etc.) to drive traffic, engage prospects, and enhance shared content across channels. Content includes thought leadership, testimonials, social media posts, webinars, recorded content featuring MSIGHTS' executive team, SEO, and digital marketing copy.
• Serve as the company's strategic storyteller, capturing the MSIGHTS brand voice and confidently positioning against competitors in our market space.
• Partner cross-functionally to develop a content strategy and execute a content calendar aligned with lead generation goals.
• Monitor content performance, analyze data, and provide proactive recommendations.

Areas Where You’ll Lead

• Stay updated with industry content trends and generate new ideas to attract our target audience.
• Regularly review industry publications and news sources for content and lead-generation opportunities.
• Proactively identify opportunities from industry news related to our software platform benefits.
• Be self-driven, goal-oriented, and motivated.
• Match content types (email templates, whitepapers, webinars, etc.) to different audiences effectively.

Ideal Work Experience

• 3+ years in B2B content marketing, preferably within small to medium-sized software or technology companies.
• Self-starter willing to learn how our platform aids enterprise marketers.
• Strong written and verbal communication skills; ability to collaborate with internal teams. Global experience is a plus.
• Proficiency with PowerPoint, LinkedIn, event platforms (e.g., ON24), and CRM/Marketing Automation platforms; HubSpot experience is a bonus.
• Detail-oriented, committed to quality, adaptable to a fast-paced international environment.
• Comfortable working remotely; candidates preferably located in North Carolina, USA.