Content Marketing Manager

Tillster; United States; Remote; USD 95,000 - 110,000; Full time

Job summary

An innovative leader in digital ordering solutions is seeking a passionate content marketing manager to elevate brand storytelling and drive customer engagement. This role is pivotal in creating compelling content that resonates with audiences and enhances demand generation efforts. With a focus on SEO and strategic content development, you'll collaborate across teams to ensure brand consistency and effectiveness. Join a dynamic environment that values creativity and inclusivity, where your contributions will play a crucial role in shaping the company's narrative and success.

Benefits

Equity participation via Stock Option Plan

Health benefits including medical, dental, vision

Paid time off starting at 15 days

401(k) retirement plan eligibility

Educational and development programs

Ten paid holidays per year

Qualifications

• 4+ years in a content role with strong writing and editing skills.
• Experience with SEO tools and content management systems.
• Ability to create engaging multimedia content.

Responsibilities

• Develop high-impact content to establish industry authority.
• Drive inbound marketing and demand generation to convert leads.
• Maintain brand consistency across all content and channels.

Skills

Content Creation

SEO

Brand Storytelling

Demand Generation

Analytical Skills

Writing and Editing

Multimedia Content Development

Education

Bachelor’s degree in English, Communications, Marketing, or Journalism

Tools

SEMrush

Ahrefs

HubSpot

Active Campaign

Job description

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Job Summary

Tillster is looking for a dedicated content marketing manager to help in brand storytelling, thought leadership, and demand-driving content. We are seeking someone who can build a strong content engine to attract, engage, and convert customers. If storytelling, SEO, and strategy are your superpowers, we need you on our team!

Remote - Must reside in United States

Key Responsibilities

1. Business & Revenue Generation
   • Develop high-impact content (blogs, whitepapers, case studies) to establish industry authority.
   • Drive inbound marketing and demand generation to convert leads.
   • Enhance SEO to attract high-intent prospects.
   • Support sales with compelling content for lead nurturing.
2. Customer Attraction & Retention
   • Create engaging, educational content to build trust and loyalty.
   • Improve customer experience with helpful resources and thought leadership.
   • Showcase success stories to reinforce credibility and retention.
3. Department & Team Operations
   • Maintain brand consistency across all content and channels.
   • Coordinate with demand gen, social media, and product marketing for cohesive campaigns.
   • Provide sales with targeted content to enhance engagement.
   • Streamline content production for efficiency and scalability.

Required Skills & Experience

• Own and manage the editorial calendar, ensuring key publish dates are met.
• Serve as the primary writer, creating content for demand generation, product launches, SEO, and brand awareness.
• Research and strategize topics for thought leadership content.
• Analyze and report on performance metrics.
• Develop various content types: blogs, whitepapers, ebooks, reports, ad copy, emails, website content, and more.
• Follow SEO best practices and content trends.
• Ensure content reflects Tillster’s brand voice and coordinate with demand gen for distribution.
• Partner with Sales to align content with target industry needs.
• Create multimedia content such as videos, testimonials, webinars, and social media assets.

Must Haves

• 4+ years in a content role.
• Bachelor’s degree in English, Communications, Marketing, Journalism, or related field.
• Strong writing and editing skills.
• Ability to adapt content style to different channels and audiences.
• Experience from ideation to final product with minimal supervision.
• Knowledge of how to incorporate and utilize Gen AI.
• Proficiency with SEO tools like SimilarWeb, SEMrush, Ahrefs, Moz, etc.
• Experience with Email and CMS tools such as Active Campaign, HubSpot.

The Interview Process

1. Recruiter interview with Talent Acquisition.
2. Interview with VP, B2B Marketing & Demand Generation.
3. Final interview with the CMO.

Pay and Benefits (USA)

• Base salary: $95,000 - $110,000, with total compensation based on criteria and policies.
• Equity participation via Stock Option Plan.
• Health benefits including medical, dental, vision, FSA, and additional programs.
• Ten paid holidays per year.
• PTO starting at 15 days, increasing with tenure.
• 401(k) retirement plan eligibility.
• Educational and development programs.

Additional Information

• Local candidates strongly preferred.
• No visa sponsorship available.
• Principals only; no agencies or calls.

About Tillster

Headquartered in the USA, Tillster is a leader in digital ordering and customer engagement solutions for the restaurant industry, supporting multiple POS systems and creating personalized consumer interactions.

Our Values

• Customer First
• Collaboration
• Innovation
• Data-Driven Decisions
• Results-Oriented
• Ownership
• Passion and Fun

Our Commitment

We foster an inclusive, diverse environment and are an equal opportunity employer, committed to respecting all individuals.