Brand Content Manager

Nashville Public Radio; Wayne (PA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive Salaries

Flexible Paid Time Off

Benefits and Retirement Packages

Job summary

Nashville Public Radio is seeking a Brand Content Manager to shape and evolve the digital presence of TPD. The role requires creativity in content creation and analysis of performance metrics, focusing on various digital channels.

The ideal candidate will have experience in a creative environment, proficiency in social media platforms, and a strong grasp of graphic design tools. This position follows a hybrid schedule, working in the Wayne design studio 3 days a week and offers competitive salaries along with flexible paid time off.

Qualifications

• Experience in a creative, design, or marketing agency environment.
• Hands-on experience with social media platforms like Instagram, TikTok, Pinterest, and LinkedIn.
• Literacy in graphic design tools.
• Basic photography and video skills.

Responsibilities

• Capture photo and video content of projects and events.
• Develop and manage a content calendar that aligns with business goals.
• Analyze performance metrics and adjust strategies accordingly.
• Coordinate with internal teams to ensure timely content delivery.

Skills

Creative thinking

Social media management

Graphic design

Photography

Analytical skills

Tools

Mailchimp

Instagram

TikTok

Pinterest

LinkedIn

Job description

We’re looking for a Brand Content Manager to own how TPD shows up online — shaping and evolving the brand’s digital presence from the ground up. From strategy and content creation to scheduling and reporting, this role sits at the intersection of creative and marketing, requiring someone who can move between capturing content in house and on-site, designing in creative tools, and thinking analytically about performance. As our marketing efforts grow, you’ll develop content across digital channels, including social media, email newsletters, and other marketing materials as needs evolve.

The best person for this role is endlessly curious, proactive, and driven to create. You don’t wait for assignments—you notice opportunities, bring ideas forward, and take action. This role follows a hybrid schedule, remotely and in person at the Wayne design studio 3 days per week.

Responsibilities

Content Creation

• Capture photo and video content of projects, events, and in-studio
• Develop engaging short-form content by designing graphics independently or partnering with the Graphic Design team to create visual assets.
• Source and request imagery from clients to supplement original content

Content Management

• Maintain and organize an archive of all photo and video assets
• Build and manage content calendar aligned with event schedule and business goals

Strategy & Planning

• Develop platform-specific strategies for Instagram, TikTok, Pinterest and LinkedIn
• Analyze performance metrics and adjust approach based on data
• Stay current on platform trends, algorithm changes, and best practices

Community Engagement

• Monitor and respond to audience interactions across platforms, maintaining a consistent brand voice and nurturing community engagement.

Cross-Department Collaboration

• Coordinate with internal teams (design, project management, production) to identify content opportunities tied to active projects
• Act as the connective tissue between departments to ensure timely, relevant content

Systems & Process

• Build and document workflows for content intake, approvals, and publishing
• Proactively identify gaps in current processes and propose solutions

Qualifications

• Experience in a creative, design, or marketing agency environment
• Hands-on experience with Instagram, TikTok, Pinterest and LinkedIn — you understand how each platform functions differently
• Familiarity with newsletter management tools such as Mailchimp, Klaviyo or Flodesk
• Literacy in graphic design tools
• Comfortable behind a camera; basic photography and video skills are expected
• Strong organizational instincts — managing an asset library and content calendar without things falling through the cracks
• Clear written communicator for both internal coordination and client-facing requests
• Analytically minded — you can read the numbers and know what to do with them

Nice to Have

• Experience working directly with clients
• Familiarity with social scheduling tools (Later, Hootsuite, Sprout Social, etc.)
• Background in brand marketing or content strategy

Benefits and Salary

• Competitive Salaries
• Flexible Paid Time Off
• Benefits and Retirement Packages