Content Marketing Manager

J.W. Pepper; Exton (PA); Hybrid; USD 64,000 - 86,000; Full time

Benefits offered by this job

Medical / Dental / Vision Benefits

Paid holidays and vacation

401K during enrollment period

Job summary

J.W. Pepper is seeking a strategic Content Marketing Manager to own content planning and production across written, social, and video channels. You will grow brand awareness and deliver KPI-driven campaigns while leading the Social Media Coordinator and Video Production Coordinator.

The role resides in-person at our Exton, PA headquarters, reporting to the Content Marketing leadership and collaborating with product, growth, PR, and external partners.

Qualifications

• 5+ years of content marketing, social media, or digital marketing experience.
• Experience managing direct reports or cross-functional teams.
• Strong analytics skills using Google Analytics or similar tools.
• Excellent project management and video production workflow experience.

Responsibilities

• Develop and execute an integrated content marketing strategy (social, video, blog) aligned with KPIs.
• Lead influencer partnerships, creator outreach, and ROI measurement.
• Oversee video/YouTube strategy including SEO, cadence, and cross-promotion.
• Mentor Social Media and Video Production Coordinators and guide growth.
• Coordinate guest contributions, briefs, rights/usage, and quality control.
• Improve production workflows and ensure on-time delivery with high production value.
• Align content with paid campaigns and track KPI performance and spend.

Skills

Content marketing

Social media strategy

Analytics and measurement

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

YouTube Analytics

Job description

About J.W. Pepper & Sons, Inc.

J.W. Pepper was founded in 1876 and is the world’s largest retailer of sheet music. With a particular focus on the K12 education market, we offer over 1.2 million products on our website from over 1,000 suppliers. The company is headquartered in Exton, PA with our distribution center in Atlanta, GA.

Job Description

We’re looking for a strategic, creative Content Marketing Manager to develop and execute the company’s content strategy across written, social, and video channels. This role will own content planning and production to grow brand awareness and deliver KPI-driven campaigns that support company goals. The Content Marketing Manager will directly manage a Social Media Coordinator and a Video Production Coordinator, and will partner cross-functionally with product, growth, PR, and external contributors/partners.

Note: This position resides in-person at our corporate headquarters in Exton, PA.

Responsibilities

• Develop and execute an integrated content marketing strategy (social media, video, blog) that drives brand awareness, engagement, lead generation, and conversions aligned to company KPIs.
• Develop the overall social media and influencer marketing strategy: identify and recruit influencers and creators, negotiate partnerships, run campaigns, and measure ROI.
• Develop the overall video and YouTube strategy: content plan (long-form, Shorts, series), publishing cadence, channel growth, SEO/GEO/AEO and metadata optimization, and cross-promotion with other channels.
• Manage and mentor direct reports: Social Media Coordinator and Video Production Coordinator — set objectives, review work, run performance check-ins, and support professional growth.
• Coordinate all written and video content involving guest contributors: outreach, onboarding, editorial guidelines, content briefs, rights/usage agreements, and quality control.
• Work with the Video Production Coordinator to develop efficient production workflows (from brief to publish) ensuring high production value and on-time delivery.
• Align content with paid campaigns and growth initiatives; collaborate with paid media and growth teams on creative testing and KPI tracking.
• Track, analyze, and report content performance using data-driven insights; iterate on strategy based on engagement, conversion metrics, and audience behavior.
• Manage content-related budgets (influencer payments, production costs, content tools) and optimize spend for impact.

What Success Looks Like:

• Increase reach and followers for Instagram, TikTok, and Facebook accounts.
• Increase followers and average watch time for YouTube channel.
• Increase social media attributed traffic to website.
• Increase attributed revenue for YouTube paid campaigns.

Required Qualifications & Skills

• 5+ years experience in content marketing, social media, or digital marketing, with at least 2 years managing direct reports or cross-functional teams.
• Proven track record developing and executing successful social media strategies across multiple platforms that drive measurable growth in reach, engagement, followers, and business KPIs. See additional application questions for more details.
• Strong analytical skills and experience using analytics tools (Google Analytics, YouTube Analytics, social analytics platforms) to measure and optimize performance.
• Excellent project management skills and experience managing video production workflows.

Preferred Qualifications & Skills

• Demonstrated expertise designing and running end-to-end influencer marketing programs: creator identification and outreach, campaign briefs, contracting/permissions, creative collaboration, tracking, and ROI measurement.
• Knowledge of YouTube strategy and hands-on familiarity with YouTube Studio, analytics, and video content best practices.
• Solid editorial judgment and experience coordinating written content and guest contributors, ensuring consistent voice, quality, and rights/usage management.
• Knowledge of required name/likeness permissions and parental/individual consent for marketing content.
• Music or music education background a plus

Compensation & Location

• Compensation: $75,000 annual salary
• Location: On-site

Benefits

• Medical / Dental / Vision Benefits
• Paid holidays and vacation following company schedule.
• 401K during enrollment period

J.W. Pepper & Son provides equal employment opportunity for everyone regardless of age, sex, color, race, creed, sexual orientation, national origin, religious persuasion, marital status, veteran status, disability that does not prohibit the performance of essential job functions with or without reasonable accommodation, or other classifications protected by applicable federal, state or local law.