Social Media Content Creator - Men's Footwear & Apparel - Johnston & Murphy

Genesco; Nashville (TN); On-site; USD 52,000 - 86,000; Full time

Job summary

Johnston & Murphy is seeking a Social Media Content Creator to bring the J&M story to life across platforms. You will develop compelling visuals and copy, identify collaboration opportunities, and build brand love through community and influencer relationships.

The role blends creative production with strategic planning, requiring hands-on shooting, editing, and calendar-driven campaigns to elevate the brand’s presence and earned media impact.

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, or digital media.
• 2–4 years in social media content creation or brand storytelling within lifestyle or retail.
• Proven ability to create visually compelling content that drives engagement and earned media.

Responsibilities

• Own end-to-end creation of social-first content across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn).
• Plan, shoot, and edit photo/video content for campaigns and product launches.
• Identify partnerships and activations to expand earned media impact.
• Foster community interactions and influencer relationships to grow brand love.
• Collaborate with marketing to ensure brand voice and performance insights inform strategy.
• Track engagement, EMV, and performance metrics to refine content.

Skills

Content creation

Social media strategy

Video editing

Communication

Collaboration

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Adobe Creative Suite

CapCut

Lightroom

Job description

About Johnston & Murphy

Since 1850, Johnston & Murphy has been a symbol of American craftsmanship and timeless style. What began as a heritage footwear brand has evolved into a lifestyle label offering apparel, shoes, and accessories designed for the modern professional. We take pride in our legacy-and in our forward-thinking approach to creativity, innovation, and connection.

We're looking for a Social Media Content Creator who can bring the J&M story to life across platforms — someone who not only creates great content but also helps build programs that turn our community and partners into brand advocates.

The Ideal Candidate

The Social Media Content Creator will develop and execute content strategies that elevate the J&M brand, drive engagement, and expand earned media impact. This role is both creative and strategic-responsible for creating compelling visual content, identifying partnership opportunities, and fostering organic brand love through community and influencer relationships.

Areas of Influence

• Marketing Collaboration: Work closely with the marketing team to align on brand voice, campaign objectives, and performance insights that inform creative strategy.
• Content Creation: Concept, produce, and publish high-quality photo, video, and written content optimized for each platform (Instagram, TikTok, Facebook, YouTube, LinkedIn).
• Trendspotting & Innovation: Monitor culture, fashion, and platform trends to keep J&M ahead of the curve with relevant, shareable, and earned-media-worthy content.
• On-Set & Field Production: Plan, style, and shoot engaging content in studio, retail, and lifestyle settings, maintaining visual consistency with brand standards.
• Community Engagement: Activate real-time storytelling during launches, events, and collaborations to encourage reposts, shares, and other engagement.
• Performance Analysis: Track performance metrics, engagement rates, and earned media value (EMV) to measure impact and refine future content and outreach strategies.

How You Will Make an Impact

• Own the end-to-end creation of social-first content - from concepting and capturing to editing and delivery.
• Create both iPhone and camera-based content, including quick-turn videos, polished stills, and behind the scenes content.
• Edit short-form video with a strong sense of timing, pacing, audio, and platform-specific style (TikTok, Reels, Shorts etc.)
• Attend brand shoot days to capture BTS, product details, movement-focused footage, and supplemental campaign content
• Translate creative briefs and campaign ideas into engaging, high-performing social video concepts.
• Stay tapped into short-form video trends, editing techniques, trending audio, and creator culture.
• Contribute fresh, trend-aware ideas in brainstorms and help shape the content calendar with original concepts.
• Support CRM and paid media teams by producing versatile visual assets adapted from organic content.
• Ensure all content aligns with the brand's visual identity and is optimized for performance across platforms.
• Apply light color correction and basic retouching to maintain quality and consistency across all deliverables.
• Maintain organized content libraries for consistent brand output and quick asset retrieval

Experience and Skills You'll Need to Have

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
• 2-4 years of experience in social media content creation, influencer engagement, or brand storytelling-ideally within lifestyle, fashion, or retail industries.
• Proven ability to create visually compelling content that drives engagement and earned media amplification.
• Deep understanding of current social media trends, creator ecosystems, and community-building best practices.
• Strong photo/video production and editing skills (Adobe Creative Suite, CapCut, Lightroom, etc.).
• Excellent communication, organizational, and cross-functional collaboration skills.
• Passion for fashion, design, and creative storytelling.

How to Apply

Please submit your resume, portfolio, and 2-3 examples of social media or influencer content that demonstrate your ability to drive engagement and earned media results.

Why You'll Love Working Here

• Be part of an iconic American brand that's redefining modern style.
• Work with a creative, passionate team shaping the next era of J&M.
• Hybrid schedule with flexibility and collaboration built in.
• Competitive compensation, full benefits, and employee discounts.