Content Marketing Lead: IT Services & Growth

Konica Minolta Business Solutions Canada; Odessa (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

All Covered, a Konica Minolta company, is seeking a highly skilled Content Marketing Manager to shape our content strategy and drive brand awareness across multiple channels. You will lead content creation, optimization, and performance analysis while collaborating with product marketing, design, and sales teams to generate qualified leads and improve conversion rates.

The role requires strategic thinking, strong writing abilities, and hands‑on experience with CMS and SEO tools to elevate our

Qualifications

• 5+ years in content marketing, digital marketing, or similar roles.
• Bachelor’s degree in Marketing, Communications, Journalism or related field.
• SEO expertise and ability to stay updated with trends and algorithms.
• Proven track record of developing and executing content strategies.
• Experience in the IT services industry is a plus.
• Strong writing and editing to produce high‑quality content.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with business goals.
• Oversee creation of high‑quality content across websites, blogs, social media, and emails.
• Utilise SEO practices to improve visibility and rankings.
• Monitor content performance with tools like Google Analytics and HubSpot.
• Collaborate with product marketing, design, sales and customer success.
• Explore new content channels and manage timelines with calendars and PM tools.

Skills

Content marketing

SEO

Writing & editing

Data analysis

Project management

IT services experience

Team collaboration

Stakeholder management

Content strategy

Analytics tools

Education

Bachelor’s degree in Marketing or related field

Tools

CMS

SEO tools

Social media platforms

Job description

All Covered, a Konica Minolta company, is seeking a highly skilled Content Marketing Manager to shape our content strategy and drive brand awareness across multiple channels. You will lead content creation, optimization, and performance analysis while collaborating with product marketing, design, and sales teams to generate qualified leads and improve conversion rates.

The role requires strategic thinking, strong writing abilities, and hands‑on experience with CMS and SEO tools to elevate our