Content Marketing Coordinator

Locala; New York (NY); Remote; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision Insurance

401k with Company Match

Paid Parental Leave

Paid Vacation, Sick Time & Holidays

Job summary

Locala, the world’s leading adaptive advertising platform, seeks a highly proactive Content Marketing Coordinator to own the content engine. You will write, edit, and polish content for marketing campaigns and video assets, and fully manage the content calendar with strict deadlines.

You will coordinate with internal teams to extract insights and craft thought leadership, publish LinkedIn content autonomously, and oversee sponsored content and paid PR to ensure timely delivery.

Qualifications

• Proven copywriting and editing experience for marketing teams.
• Ability to manage content calendars and deadlines with minimal oversight.
• Experience interviewing stakeholders and turning insights into content.

Responsibilities

• Write and edit compelling content for marketing campaigns and video assets.
• Own and execute the content calendar with strict deadlines.
• Coordinate with stakeholders and SMEs to develop thought leadership pieces.
• Create and publish LinkedIn content independently, with minimal approvals.
• Coordinate sponsored content and paid PR assets to ensure timely publication.

Skills

Copywriting

Editing

Content calendar

Interviewing

Social media

PR & sponsored content

Project management

Job description

Locala is the world’s leading adaptive advertising platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

We are hiring a highly proactive, detail-oriented Content Marketing Coordinator to take full ownership of our content engine. This role is ideal for a confident self-starter who isn't afraid to ask the right questions, chase down deadlines, and collaborate with key leaders across the organization. If you are a curious, conscientious writer and project manager who thrives on autonomy and proactivity, this is the role for you.

Your Role

• Content Creation & Editing: Serve as the core copywriter and editor for the marketing team, on both written and video content. Finalize edits and ensure all content is highly polished and ready to be pushed out.
• Content Calendar Ownership: Fully own, manage, and execute the content calendar. You will map out timelines, give strict deadlines, and ensure everything stays on track.
• Internal Coordination & Thought Leadership: Proactively coordinate with internal stakeholders and subject matter experts. Map out content and conduct interviews, ask the right questions, and extract insights to create high-value thought leadership for Locala’s content.
• Social Media Content: Take full ownership of our social content, specifically LinkedIn. You will be trusted to manage, create, and publish LinkedIn content independently without needing layered approvals.
• PR & Sponsored Content Management: Coordinate sponsored content and paid PR placements, managing the collection of assets and ensuring they are finalized and published on time.

Your profile:

• Meticulous Attention to Detail: You are highly organized, conscientious, and always on top of your projects. Nothing slips through the cracks.
• Proactive & Confident: You are a go-getter who doesn't wait around for instructions. You are not shy about following up with executives to collect content and enforce deadlines.
• Naturally Curious: You have a questioning mindset that allows you to dig deep during interviews and craft compelling thought-leadership narratives.
• Skilled Communicator: Proven background in copywriting and editing, with a knack for translating complex adtech concepts into engaging content.
• Trustworthy & Autonomous: You are capable of working independently and easily earn the trust of leadership to manage public-facing channels like LinkedIn.

In addition to an engaging company culture, a remote-first work environment, and training & development, future Localers can expect a competitive benefits package that includes:

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
• 401k with Company Match
• Paid Parental Leave
• Paid Vacation, Sick Time & Holidays
• Base Compensation for this role is $65,000-85,000 with a bonus.