Content Manager, B2B Growth Marketing

Cella by Randstad Digital; United States; Remoto; USD 69.000 - 74.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

401(k) plan

Weekly paychecks

Holiday pay

Descrizione del lavoro

Cella by randstad digital is seeking a Growth Content Manager to drive organic traffic, engagement, membership, and conversions. You will blend human creativity with AI to produce high-performing content and lead AI/SEO strategies for strong discovery.

The role requires 5+ years in content management, 3+ years in B2B e-commerce, and collaboration with creative agencies. Enterprise CMS experience (e.g., AEM) and AI LLMs are a must.

Competenze

• 5+ years of content management experience.
• 3+ years in B2B e-commerce/digital environments.
• 3+ years collaborating with creative agencies.
• Bachelor's degree in Journalism, Creative Writing, Marketing, or related field.
• Proficient with enterprise CMS and AI LLMs.

Mansioni

• Plan, create, and manage quarterly B2B content calendars with marketing, SEO/AEO, and agencies.
• Own AI prompting/workflows to produce high-quality content and refine processes.
• Identify content opportunities to boost visibility in traditional search and AI discovery.
• Set goals to track traffic, leads, and conversions; test-and-learn optimization.
• Edit, update and govern content within CMS; coordinate imagery with design.

Conoscenze

Content management

B2B e-commerce

Agency collaboration

Data-driven mindset

Formazione

Bachelor's degree in Journalism, Creative Writing, Marketing, or related field

Strumenti

Adobe Experience Manager

AI LLMs (Gemini, ChatGPT)

Descrizione del lavoro

Location: TelecommuteJob Type: ContractCompensation Range: $50 - 54 per hourA leading national omnichannel B2B retailer is seeking a Growth Content Manager to drive organic traffic, engagement, membership, and conversions. In this role, you will leverage content as a growth engine-combining human creativity with cutting-edge AI technology to produce high-performing long- and short-form content. You will also lead Agentic Engine Optimization (AEO) and traditional SEO strategies to ensure the brand dominates traditional and AI-powered search discovery.Responsibilities:Content Strategy & Execution: Plan, create, and manage quarterly B2B content calendars in collaboration with marketing, SEO/AEO, internal teams, and external agencies.AI & Workflow Optimization: Own AI prompting and workflows (using tools like ChatGPT and Gemini) to produce efficient, high-quality content; refine processes, templates, and governance while adding a vital human touch to align with brand voice.AEO & SEO Growth: Identify content opportunities based on search trends, customer insights, and citation opportunities to boost visibility in traditional search and AI discovery engines.Performance & Testing: Set clear goals to track traffic, leads, and conversion metrics; use a test-and-learn approach to continually optimize topics, messaging, and CTAs.CMS & Asset Management: Edit, update, and govern content within enterprise CMS platforms; source or generate on-brand imagery in collaboration with design teams.Qualifications:Experience: 5+ years in content management, including 3+ years in B2B e-commerce/digital environments and 3+ years working with creative agencies.Education: Bachelor's degree in Journalism, Creative Writing, Marketing, or a related field.Tech Savvy: Hands-on experience with enterprise CMS platforms (e.g., Adobe Experience Manager) and AI LLMs (Gemini, ChatGPT, etc.).Data-Driven Mindset: Proven track record of setting content KPIs, analyzing performance data, and implementing continuous optimizations.Core Competencies: Strong initiative, comfortable operating autonomously in fast-paced/ambiguous environments, with a test-and-learn growth mindset.JOBID: 102026-163807#LI-CELLA#LI-MM2Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.