Content Manager

Grimes Insurance Agency Inc; Lubbock (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading insurance agency in Texas is seeking a talented Content Manager to enhance their content strategy and storytelling efforts. The ideal candidate will publish multiple high-quality content pieces weekly, have a strong grasp of SEO, and demonstrate proficiency with AI tools to optimize content creation and analytics. A degree in English, Journalism, or Public Relations is preferred, though relevant experience is also valued. Join a dynamic team where you will play a key role in establishing the company's authority in the insurance sector.

Qualifications

• Degree in English, Journalism, or Public Relations is preferred, but relevant experience is acceptable.
• Passion for writing and storytelling with a journalist’s mindset.
• Experience using AI tools in content creation and analytics.

Responsibilities

• Develop and manage content strategy aligned with business goals.
• Publish at least three new written pieces of content weekly.
• Lead SEO efforts and generate premium content such as eBooks.

Skills

Passion for writing

Impeccable writing and editorial skills

Understanding of editorial style guides

Project management skills

Experience with AI tools

Interpersonal skills

Experience with HubSpot

Experience with Google Analytics

Experience with SEO

Education

Degree in English, Journalism, or Public Relations

Tools

HubSpot

Google Analytics

Google Search Console

SEMRush

Job description

Join the region’s largest and fastest growing modern insurance agency. We are looking for

an all-star content manager to join our forward thinking, innovative team intentionally

developed through our inspiring culture. Your goal will be to help us drive qualified traffic,

leads, and sales by establishing our company as the #1 trusted authority in insurance.

Our content manager must have a passion for writing and storytelling with a journalist’s

mindset, as well as an obsession with written content performance, content management,

and analytics.

Responsibilities

• Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
• Publish at least three new written pieces of content per week.
• Interview internal subject matter experts for content.
• Edit, proofread and improve writers’ posts.
• Direct company email marketing efforts, including newsletters and automated workflows.
• Use AI tools to optimize efficiency for the content creation process, including, but not limited to generating and enhancing new content, evaluating content performance, and streamlining content distribution
• Rely on content analytics and reporting to inform decisions.
• Lead search engine optimization (SEO) for website and content.
• Produce premium content, including eBooks, pillar pages, and other used to convert our audience.
• Reports to Marketing Director and works closely with them and the sales team to identify content topics and develop editorial calendar.
• Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency).

Educational background

• A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and required knowledge

• A true passion for writing.
• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, etc.
• Clear articulation of the business goal behind creating a piece (or series) of content.
• Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
• Excellent communication and interpersonal skills.
• Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.
• Has interview skills and is a curious and thoughtful listener.
• Understands how to use data to inform all strategic decisions.
• Operates well with giving and receiving feedback.
• Upbeat, optimistic, and professional demeanor
• Has a team mentality.
• Bonus skills: HubSpot experience, print or broadcast journalism training.