Content Director

Scowtt Inc; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Scowtt Inc. is seeking a Content Lead to run our content engine, turning weekly learnings into posts, clips, articles and talking points for a B2B audience.

You will coordinate with the founder, CRO, PR specialist and contract talent to keep a steady rhythm across many contributors and formats. You will build and guide a video interview series, creator collaborations, and long-form pieces optimized for LinkedIn, X, Instagram, TikTok and YouTube.

Qualifications

• Proven track record producing strong B2B content and directing writers, editors, and video talent.
• Experience building content systems: calendars, workflows, review cycles with many contributors.
• Ability to coach executives, interview CMOs and agency leaders, and engage external thought leaders.
• Deep knowledge of LinkedIn, X, Instagram, TikTok and YouTube, with ability to measure performance.
• Comfort with video from planning to briefing editors and videographers.
• Curiosity about adtech and performance marketing, and willingness to learn how ad algorithms work.
• Experience with B2B SaaS or adtech audiences or content cited by AI assistants.

Responsibilities

• Build and run an insight bank: capture weekly learnings and turn into posts, clips, articles and talking points.
• Manage posting cadence across voices; maintain weekly calendar and ensure consistent voice.
• Produce video interviews with agency leaders and CMOs; book guests and manage shoots to on-time releases.
• Oversee creator collaborations from outreach to final post.
• Turn sit-downs into long-form pieces and multiple clips with captions for social platforms.
• Choose posts to boost, target named accounts, and report on results.
• Own help center, blog, and site content designed for AI citation; keep messaging consistent.
• Collaborate with PR on data stories, bylines and annual report.
• Report monthly on engagement, rhythm, and AI mentions of Scowtt.

Skills

B2B content creation

Content systems & workflows

Executive coaching

Social media strategy

Video production oversight

AI-assisted content tools

Adtech/B2B SaaS familiarity

Job description

We teach the algorithms inside Google, Meta and TikTok to send you more high-quality users, based on what's happening in your CRM and data warehouse. Our unfair advantage
is how we do it: tuned to the way each algorithm learns, based on our founder's firsthandexperience creating Performance Max at Google and leading the ads business at Meta.

Where we fit: the algorithms inside Google, Meta and TikTok were built for ecommerce,and Scowtt helps everyone else. Thousands of companies help advertisers optimize theopen web; Scowtt helps them optimize the walled gardens.

Our buyers are CMOs, agency leaders and the performance and growth marketers who run large budgets on Google and Meta.

The role

The Content Lead runs Scowtt's content engine: the insight bank, team voices on social, avideo interview series, creator collaborations and content built to be cited by AIassistants. You turn what our founder and team know about how the ad algorithms learninto content our buyers seek out.

This is a full-time contract role to start, reporting to the CRO. You will work closely withour founder, the commercial team, a PR specialist and contract video talent. Much of the job is building systems and keeping a steady rhythm: many contributors, many formats,every week.

What you will do

• Build and run an insight bank: capture what our founder, product and commercialteams learn each week and turn it into posts, clips, articles and talking points.
• Run the team posting program so several voices show the bench strength behindScowtt. Keep a weekly calendar, draft with each person in their own voice, and keepeveryone posting on rhythm.
• Produce a video interview series with agency leaders, adtech voices and CMOs, about24 guests a year. Book guests, prepare them, run the shoots and get each episode outon time.
• Manage creator collaborations with respected performance marketing creators, fromoutreach and briefing to the final post.
• Turn every sit-down into one long-form piece and several short clips with captions forLinkedIn, X, Instagram, TikTok and YouTube, working with a contract editor and
  videographer.
• Choose which posts to boost, target them at named accounts, and report on whatworked.
• Own the help center, blog and site content written to be cited by ChatGPT, Gemini, Perplexity and other AI assistants. Keep wording consistent across every source.
• Work with our PR specialist on data stories, bylines and a flagship annual report.
• Report monthly on what's working: engagement from target accounts, team postingrhythm and how often AI assistants mention Scowtt.

What you bring

• A track record of producing strong B2B content, on your own and by directing writers,editors and video talent. You know what good looks like and can say why.
• Experience building content systems and keeping them running: calendars, workflows,review cycles and many contributors on a steady weekly rhythm.
• The presence to work as a peer with senior people. You can coach executives on theirvoice, interview CMOs and agency leaders, and approach outside thought leaders with
  confidence.
• Deep working knowledge of LinkedIn, X, Instagram, TikTok and YouTube: what performson each, how to boost and target posts, and how to measure the results.
• Comfort with video, from planning an interview to briefing an editor on clips.
• Curiosity about adtech and performance marketing. You don't need to know how thead algorithms work on day one, but you need to want to learn it well enough to explain
  it simply.
• Comfort using AI tools to draft, research and move faster, with the judgment to know when the output isn't good enough yet.
• Plus: experience with B2B SaaS or adtech audiences, or with writing content that AI assistants cite.