Content Lead

The American Housing Corporation; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

The American Housing Corporation is seeking a video-first content creator to tell one of the most ambitious stories in American industry. You will own ideation, content strategy, and production for a fully integrated homebuilder mass-market audience.

Based in Austin, TX with some travel, you will lead creative direction, develop formats, and manage the end-to-end production process from scripting to distribution, while building a scalable content library across social platforms.

Qualifications

• 3–5+ years building and scaling a personal or company social brand.
• Experience in creative direction, storytelling, videography, and editing.
• Passion for homebuilding, technology, or design.
• Ability to lead lean shoots and coordinate larger productions.
• Experience managing content production teams (editors, writers, producers).
• Comfort presenting concepts to executives and incorporating feedback.

Responsibilities

• Ideate new content formats and series that capture the company’s mission and approach to homebuilding.
• Pitch concepts and creative direction to the executive team and turn them into production plans.
• Workshop with Brand to align content roadmap, tone, and style.
• Own content planning across social channels (YouTube, Instagram, TikTok, LinkedIn).
• Direct content production from concept to delivery: scripting, filming, editing, and distribution.
• Source and manage freelancers, contractors, and equipment rentals as needed for shoots.
• Balance on-camera hosting with directing, shooting, and editing as formats require.
• Maintain a content library of assets: factory build-out, behind-the-scenes, home tours.
• Distribute content across platforms and tailor formats to each channel’s audience.
• Manage multiple projects and deadlines in a fast-paced environment.
• Track content performance and iterate based on audience signals.

Skills

Social brand growth

Creative direction

Videography & editing

On-camera hosting

Platform fluency

Job description

The American Housing Corporation (American Housing) is looking for a video-first content creator to tell one of the most ambitious stories in American industry right now: a vertically integrated homebuilder designing, manufacturing, and building new homes across the country. You will own ideation, content strategy, and production, building the record of a company reinventing how America builds. This is a full-time role in our Austin, TX office, with some project-related travel. We welcome and support relocations.

What You'll Do

• Ideate new content formats and series that capture American Housing's mission and unique approach to homebuilding.

• Pitch concepts and creative direction to the executive team and turn them into tangible production plans.

• Workshop with Brand the content roadmap, and our unique tone-of-voice, and style.

• Own the content planning across the company's social channels (in particular, short- and long-form video on YouTube, Instagram, TikTok, and LinkedIn).

• Direct content production from concept to delivery: scripting, storyboarding, filming, audio capture, editing, and distribution.

• Source and manage freelancers, contractors, and equipment rentals as needed for bigger shoots.

• Operate both on camera (hosting, interviewing) and off camera (directing others, shooting, editing) depending on a particular project and format needs.

• Maintain a content library of photo and video assets; continuously document manufacturing process, factory build-out, new construction, behind-the-scenes, and home tours.

• Distribute and adapt content across social platforms, tailoring format to each channel's audience.

• Manage multiple projects and deadlines in a fast-paced environment.

• Track content performance and iterate based on what resonates with our audiences.

Requirements

• 3-5+ years of experience building and scaling a personal or company social brand with tangible results in growth of the audience.

• Experience across creative direction, storytelling, videography, and editing.

• A personal passion for homebuilding, technology, or design.

• Ability to lead both lean solo shoots and coordinate larger, more complex productions. Direct experience managing a content production team (editors, clippers, writers, producers).

• Fluency across Instagram, YouTube, and TikTok, understanding of platform distinctions, and ability to adapt content to each.

• Experience interviewing guests or hosting on camera.

• Readiness to balance personal creative point of view with brand objectives.

• Comfortable presenting concepts to executives and incorporating feedback quickly.

• Proactive and able to operate with minimal oversight.