Creative Director | Video & Content

Coleman Johns; Tennessee; On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Performance bonuses

Flexible culture

Paid time off

Job summary

A modern real estate brand is seeking a Creative Director to lead content strategy across multiple channels. This role involves directing video shoots, editing compelling stories, and overseeing a growing creative team. You will work closely with a dedicated videographer, shaping the brand's content from property tours to social media trends. The position offers a salary range of $65,000 to $85,000 annually, performance bonuses, and a flexible work culture. In-person presence in Brentwood, TN, is required.

Qualifications

• Experience leading or directing video shoots.
• Strong editing skills in Final Cut Pro or Adobe Premiere Pro.
• Understanding of YouTube's search, retention, and packaging.

Responsibilities

• Directing and managing a videographer for content execution.
• Editing long-form YouTube content focused on storytelling.
• Creating short-form content strategies and productions.

Skills

Creative vision

Video directing

Editing skills

Understanding of YouTube

Social media trends awareness

Tools

Final Cut Pro

Adobe Premiere Pro

Job description

Coleman Johns is a modern real estate, marketing, and media brand based in Nashville, founded in 2022. We operate The Coleman Johns Group, a top-producing real estate team specializing in luxury properties, and Coleman Johns Studio, our in-house creative team producing cinematic, story-driven content.

Our YouTube channels reach hundreds of thousands of viewers. Our content has directly driven millions in closed real estate volume. We don't treat content as marketing support — it's the engine of our business. And we're looking for a Creative Director to own that engine.

The Role

You're not filling a seat. You're building a department.

We need someone who can walk into a $5M listing and see the story before the camera turns on. Someone who can take a founder vlog from "day in the life" to something people genuinely follow. Someone who doesn't just edit — they set the creative standard for everything our brand puts into the world.

You'll lead content vision and execution across multiple YouTube channels, social platforms, and a growing portfolio of brand properties. You'll have a dedicated videographer with DSLR and drone capability already on the team — your job is to direct, elevate, and expand what we're capable of producing.

This is a hands-on leadership role. You'll still shoot and edit, especially early on. But the reason we're hiring you is for what's between your ears — the ideas, the taste level, the ability to look at what we're doing and make it undeniably better.

What You'll Own

• Creative vision and content strategy across all Coleman Johns channels (property tours, relocation content, founder vlogs, and brand campaigns)
• Directing and managing a videographer to execute on your shot lists, storyboards, and creative briefs
• Editing long-form YouTube content built for storytelling, retention, and search performance
• Short-form content strategy and production (Reels, Shorts, TikToks) — not just cutting clips, but understanding what performs and why
• Brand visual identity — thumbnails, graphics, on-screen presence, and the overall look and feel of Coleman Johns Studio
• Content calendar ownership — pitching ideas, planning shoots, and keeping output consistent
• Performance tracking — understanding analytics and using data to sharpen creative decisions
• Building and eventually growing the creative team as volume scales

You Should Have

• A portfolio or reel that shows genuine creative range — not just pretty footage, but storytelling with pacing, emotion, and purpose
• Experience leading or directing video shoots (not just operating a camera)
• Strong editing skills in Final Cut Pro or Adobe Premiere Pro (After Effects a plus)
• Understanding of YouTube as a platform — how search, retention, and packaging work together
• Comfort on set with high-end properties, founder-led content, and fast-moving production days
• A pulse on social media trends without being a slave to them
• Entrepreneurial mindset — you treat this like your own brand, not a 9-to-5

Nice to Have

• Motion graphics or animation capability
• Experience scaling a creative team or managing freelancers

What We Offer

• A proven content-to-revenue model — your work directly drives business, and we can show you exactly how
• A videographer already on the team ready to execute under your direction
• Creative ownership — this isn't a factory, it's a brand you'll help shape
• Performance bonuses tied to content milestones and business impact
• The opportunity to build and lead a growing creative department
• Paid time off and a flexible, high-growth culture

Compensation: $65,000 - $85,000 annually depending on experience, plus performance bonuses tied to content milestones and business results.

Job Type: Full-time Location: Brentwood, TN (In person, required) Expected hours: 40 per week