Content Lead

The American Housing Corporation; Austin (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

The American Housing Corporation in Austin, TX is seeking a video-first content creator to own ideation, production, and distribution of stories about a vertically integrated homebuilder.

You will craft formats, lead shoots, edit, manage freelancers, and tailor content for YouTube, Instagram, TikTok, and LinkedIn, while tracking performance and adapting to audience feedback.

Qualifications

• 3–5+ years building and scaling a personal or company social brand with growth.
• Experience across creative direction, storytelling, videography, and editing.
• Passion for homebuilding, technology, or design.
• Ability to lead lean shoots and coordinate larger productions with a production team.
• Fluency across Instagram, YouTube, and TikTok with platform-specific formats.
• Experience interviewing guests or hosting on camera.
• Comfort presenting concepts to executives and adapting quickly to feedback.

Responsibilities

• Ideate new content formats and series that capture the company's mission.
• Pitch concepts to executives and turn them into production plans.
• Workshop content roadmap with Brand to align tone and style.
• Own content planning across social channels, especially video formats.
• Direct content production from concept to delivery: scripting, filming, editing, distribution.
• Source and manage freelancers, contractors, and equipment for bigger shoots.
• Operate on-camera hosting or off-camera direction depending on project needs.
• Maintain a content library of assets documenting manufacturing and home tours.
• Distribute and adapt content across platforms for each audience.
• Manage multiple projects and deadlines in a fast-paced environment.
• Track content performance and iterate based on audience signals.

Skills

Content strategy

Videography

Editing

Hosting on camera

Project leadership

Platform knowledge

Job description

The American Housing Corporation (American Housing) is looking for a video-first content creator to tell one of the most ambitious stories in American industry right now: a vertically integrated homebuilder designing, manufacturing, and building new homes across the country. You will own ideation, content strategy, and production, building the record of a company reinventing how America builds. This is a full-time role in our Austin, TX office, with some project-related travel. We welcome and support relocations.

What You'll Do

• Ideate new content formats and series that capture American Housing's mission and unique approach to homebuilding.

• Pitch concepts and creative direction to the executive team and turn them into tangible production plans.

• Workshop with Brand the content roadmap, and our unique tone-of-voice, and style.

• Own the content planning across the company's social channels (in particular, short- and long-form video on YouTube, Instagram, TikTok, and LinkedIn).

• Direct content production from concept to delivery: scripting, storyboarding, filming, audio capture, editing, and distribution.

• Source and manage freelancers, contractors, and equipment rentals as needed for bigger shoots.

• Operate both on camera (hosting, interviewing) and off camera (directing others, shooting, editing) depending on a particular project and format needs.

• Maintain a content library of photo and video assets; continuously document manufacturing process, factory build-out, new construction, behind-the-scenes, and home tours.

• Distribute and adapt content across social platforms, tailoring format to each channel's audience.

• Manage multiple projects and deadlines in a fast-paced environment.

• Track content performance and iterate based on what resonates with our audiences.

Requirements

• 3-5+ years of experience building and scaling a personal or company social brand with tangible results in growth of the audience.

• Experience across creative direction, storytelling, videography, and editing.

• A personal passion for homebuilding, technology, or design.

• Ability to lead both lean solo shoots and coordinate larger, more complex productions. Direct experience managing a content production team (editors, clippers, writers, producers).

• Fluency across Instagram, YouTube, and TikTok, understanding of platform distinctions, and ability to adapt content to each.

• Experience interviewing guests or hosting on camera.

• Readiness to balance personal creative point of view with brand objectives.

• Comfortable presenting concepts to executives and incorporating feedback quickly.

• Proactive and able to operate with minimal oversight.