Content Lead

Catena Media; Miami (FL); On-site; USD 120,000 - 150,000; Full time

Job summary

Catena Media in the United States is seeking a Content Lead to define and execute the content strategy across brands in the iGaming space. You will own editorial calendars, roadmaps, and cross-functional collaboration with SEO, Product, Marketing, and Life Cycle teams to maximize brand reach.

You will lead editors and writers, ensure content quality and compliance, and drive performance through data-driven KPIs and AI-enabled workflows.

Qualifications

• 5+ years of digital content, SEO, or editorial leadership
• Proven ability to scale content programs
• Experience in iGaming or affiliate marketing is a plus

Responsibilities

• Define and oversee the content strategy and editorial calendar
• Manage quarterly and long-term content roadmaps
• Lead and mentor a team of editors and writers
• Drive cross-channel collaboration with SEO, product, marketing, and squads
• Define KPIs and report on progress
• Develop briefs, guidelines, and templates
• Optimize evergreen content for SEO and brand voice
• Guide backlink strategy and content for natural backlinks
• Oversee content calendar across multiple brands
• Ensure compliance with brand, legal, and regulatory standards

Skills

Content leadership

SEO strategy

Team management

Editorial planning

Data-driven decision making

Cross-functional collaboration

AI workflow optimization

Backlink strategy

Tools

SEO tools

Analytics platforms

Content management systems

Link-building tools

Job description

YOUR CHALLENGE:

• Content Planning: Define and oversee execution of the content strategy and editorial calendar while ensuring alignment with brand goals and squad OKRs.
• Roadmap Execution: Manage and execute quarterly and long-term content roadmaps, balancing new pages and updating existing ones based on priority and opportunity.
• Understand your team's budget and find the most effective way to spend to achieve your goals.
• Find ways to optimize your team's workflows by incorporating AI to handle time-consuming tasks.
• Omni-channel Content Integration: Actively drive collaboration with Life Cycle, Video, and Social Media teams to extend the reach and impact of content across channels, ensuring your assigned brands' stories are repurposed and distributed effectively beyond owned content pages.
• Team Leadership: Lead and mentor a team of content editors and lead writers (if applicable), providing clear direction, support, and development opportunities.
• Content Optimization: Ensure evergreen pages are accurate, compliant, optimized for search, and aligned with the brand's tone and goals.
• Content Briefs & Guidelines: Create or approve comprehensive content briefs, templates, and writing guides to ensure clarity and consistency in execution.
• Cross-functional Collaboration: Work closely with SEO, Product, Marketing, Commercial, and your squad GM to improve brand profitability, proactively identifying gaps and establishing (or improving) the processes needed to make cross-functional work run smoothly.
• Performance Tracking: Define KPIs for your team and report on your team's progress toward achieving those targets. Use data to inform future decisions and pivot existing strategies.
• Brand Awareness & Backlink Strategy: Guide writers in creating high-impact content designed to attract natural backlinks and elevate visibility in the iGaming space.
• Editorial Calendar Management: Oversee the development and maintenance of content calendars for multiple brands, coordinating resource allocation and publishing timelines.
• Quality Assurance: Ensure all published content adheres to brand, legal, regulatory, and company standards. Provide editorial feedback where necessary.

Leadership and Team Management

• Manage team performance effectively through ongoing performance management, including conducting performance reviews and regular 1-1 meetings.
• Lead by example by delivering positive results and being a visible Catena ambassador.
• Communicate effectively and ensure information is delivered in a clear and timely manner.
• Take ownership of recruitment and selection for your team by working closely with HR and TA teams.
• Enable team and individual growth from induction stage through ongoing learning and development.
• Other duties as assigned by the Director of Content.

How Success is Measured:

• Roadmap execution: percentage of quarterly content roadmap delivered on time and within budget.
• Portfolio growth: organic traffic, keyword ranking gains, and backlink/mention growth across the brand portfolio.
• Team performance: team's achievement of defined KPIs and editorial quality standards.
• Operational efficiency: adoption of AI and workflow improvements measured against team output and budget targets.

TO DO IT, YOU WILL NEED:

A Content Lead should have 5+ years of experience in digital content, SEO, or editorial roles with increasing leadership responsibility, including 2+ years managing content teams, preferably in SEO affiliate marketing or iGaming.

Other qualifications include:

• Deep understanding of SEO best practices, conversion funnels, and user behavior analytics.
• Excellent verbal and written communication skills.
• Proven ability to drive traffic, acquire backlinks, and improve keyword rankings through on-page content tactics.
• Strong understanding of sports betting or casino and our visitors' needs.
• Ability to conceive fresh new ideas for content, features, and tools that establish brand identity.
• Strong organizational and project management skills.
• Ability to organize and plan for near- and long-term initiatives.