Content Lead

Jobtailor; Miami (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

Jobtailor is seeking a seasoned Head of Content to lead content strategy across the brand portfolio in the Miami area. You will drive growth, oversee editors and writers, and ensure SEO-driven, regulation-compliant content that earns backlinks and elevates brand visibility.

You will partner with SEO, Product, Marketing and Life Cycle teams, manage editorial calendars and budgets, and mentor a high-performing content team while embedding AI to optimize workflows.

Qualifications

• 5+ years in digital content, SEO, or editorial roles with leadership responsibility.
• 2+ years managing content teams.
• Experience in SEO affiliate marketing or iGaming is preferred.
• Strong understanding of SEO, conversion funnels, and user behavior analytics.

Responsibilities

• Develop and execute content strategies to drive growth, visibility, and engagement within the brand portfolio.
• Lead content editors and writers and ensure timely execution of website content roadmaps.
• Define and oversee content strategy and editorial calendars aligned with brand goals and squad OKRs.
• Manage quarterly and long-term content roadmaps and budgets to achieve goals.
• Incorporate AI into workflows to handle time-consuming tasks and improve efficiency.
• Collaborate with SEO, Product, Marketing, and Life Cycle teams to repurpose and distribute content.
• Guide writers to attract backlinks and elevate visibility in the iGaming space.

Skills

Content strategy

Team leadership

SEO best practices

Backlink acquisition

Editorial calendars

Budget management

AI in workflows

Analytics

Job description

• Develop and execute content strategies to drive growth, visibility, and engagement within the brand portfolio
• Shape brand identity through high-quality, user-friendly content that generates earned backlinks and brand mentions
• Lead content editors and writers and ensure timely execution of website content roadmaps
• Define and oversee content strategy and editorial calendars aligned with brand goals and squad OKRs
• Manage quarterly and long-term content roadmaps, balancing new pages and content updates
• Manage the team's budget and optimize spending to achieve goals
• Incorporate AI into workflows to handle time-consuming tasks
• Collaborate with Life Cycle, Video, and Social Media teams to repurpose and distribute content across channels
• Lead, mentor, and develop content editors and lead writers
• Ensure evergreen pages are accurate, compliant, search-optimized, and aligned with brand tone and goals
• Create or approve content briefs, templates, and writing guides
• Collaborate with SEO, Product, Marketing, Commercial, and the squad GM to improve brand profitability and cross-functional processes
• Define KPIs, report team progress, and use data to inform decisions and strategy pivots
• Guide writers in creating content that attracts backlinks and elevates visibility in the iGaming space
• Oversee content calendars, resource allocation, and publishing timelines for multiple brands
• Ensure published content meets brand, legal, regulatory, and company standards
• Provide editorial feedback
• Manage team performance, conduct performance reviews, and hold regular 1-1 meetings
• Act as a visible Catena ambassador and communicate information clearly and timely
• Own recruitment and selection with HR and TA teams
• Enable team and individual growth through induction, learning, and development
• Perform other duties assigned by the Director of Content

Requirements

• 5+ years of experience in digital content, SEO, or editorial roles with increasing leadership responsibility
• 2+ years managing content teams
• Preferably experience in SEO affiliate marketing or iGaming
• Deep understanding of SEO best practices, conversion funnels, and user behavior analytics
• Excellent verbal and written communication skills
• Proven ability to drive traffic, acquire backlinks, and improve keyword rankings through on-page content tactics
• Strong understanding of sports betting or casino and visitors' needs
• Ability to conceive fresh new ideas for content, features, and tools that establish brand identity
• Strong organizational and project management skills
• Ability to organize and plan near- and long-term initiatives

Core Competencies

Demonstrates expertise in developing and executing content strategies that drive growth and engagement, with a strong focus on SEO best practices and team leadership. Proven ability to manage content roadmaps, optimize budgets, and ensure compliance with brand and regulatory standards.

Highest-signal resume keywords

• Content Strategy Development
• SEO Best Practices
• Team Leadership
• Project Management
• IGaming Industry Knowledge

Hard Skills

• Digital Content Management
• SEO
• Content Optimization
• Data Analysis
• Content Creation
• Performance Metrics
• Backlink Acquisition
• User Behavior Analytics
• Content Calendar Management
• Budget Management

Soft Skills

• Excellent Communication
• Organizational Skills
• Mentoring
• Collaboration
• Creative Thinking

Industry Keywords

• IGaming
• SEO Affiliate Marketing
• Sports Betting
• Conversion Funnels
• User Engagement
• Brand Identity
• Content Roadmaps
• Editorial Standards
• Legal Compliance
• Performance Reviews