Content Growth Lead: Scale Short-Form Video

Bustem, LLC; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Daily Lunch & Dinner Stipend

Bi-Weekly Team Dinners & Events

Job summary

Bustem, LLC in New York City is seeking a Content Lead to own and scale the company’s content engine. You will develop formats, lead the creation of daily short-form videos, and ensure content performs across platforms.

You will script, shoot, edit, and publish videos for TikTok, Reels, and Shorts, optimizing hooks and pacing. This role blends content strategy with execution and data-driven iteration.

Qualifications

• Must have a track record of producing daily short-form video content at scale.
• Strong editing and storytelling instincts for social video.

Responsibilities

• Own the Content Engine and build repeatable formats and series.
• Create high-performing short-form video content (TikTok, Instagram Reels, YouTube Shorts).
• Edit and produce content with strong captions, structure, and pacing.
• Test, learn, and scale with rapid experiments.
• Repurpose content across platforms and maintain quality.

Skills

Content strategy

Video editing

Short-form formats

Data-driven

Storytelling

Job description

Bustem, LLC in New York City is seeking a Content Lead to own and scale the company’s content engine. You will develop formats, lead the creation of daily short-form videos, and ensure content performs across platforms.

You will script, shoot, edit, and publish videos for TikTok, Reels, and Shorts, optimizing hooks and pacing. This role blends content strategy with execution and data-driven iteration.