Content Growth Architect — SEO, Web & YouTube

Tige Boats; Abilene (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid vacation

Job summary

Tigé Boats in Abilene, TX is seeking a Content Strategist/Operator to own end-to-end content from concept to publication across our website and YouTube.

You’ll work with AI/SEO tools, translate insights into updates, and coordinate with marketing leadership to push content across channels, ensuring it’s discoverable and compelling.

A mid-level, action-oriented builder who loves water sports will thrive here.

Qualifications

• 2–5 years of experience in content operations, digital marketing, or a similar role.
• Hands-on experience building and publishing web pages (CMS like WordPress/HubSpot).
• Strong understanding of SEO fundamentals — structure, metadata, internal linking, and page optimization.
• Familiarity with AI search behavior and Answer Engine Optimization (AEO) concepts is a major plus.
• Experience with YouTube content management — uploads, optimization, and channel strategy.
• Highly organized with the ability to manage multiple content projects simultaneously.
• A bias for action — you don’t sit on things.
• Proficiency in Adobe Creative Suite and Canva for basic content creation and asset needs.
• Passion for water, wake sports, or outdoor lifestyle is a bonus.

Responsibilities

• Turn ideas into live content — from concept to launch.
• Build and publish website pages across CMS platforms.
• Develop SEO-friendly comparison pages and FAQ content.
• Upload and optimize YouTube videos with titles, descriptions, chapters, and metadata.
• Ensure content is structured for discovery by AI and traditional search engines.
• Monitor social listening to surface real customer questions that fuel content.
• Translate insights from data tools into content updates and new page builds.
• Coordinate with marketing leadership on content needs and timelines.
• Push content across the website, YouTube, and key digital platforms.

Skills

Content operations

Digital marketing

SEO fundamentals

YouTube management

CMS platforms

Adobe Creative Suite

Canva

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

HubSpot

Google Analytics

AI tools

Job description

Tigé Boats in Abilene, TX is seeking a Content Strategist/Operator to own end-to-end content from concept to publication across our website and YouTube.

You’ll work with AI/SEO tools, translate insights into updates, and coordinate with marketing leadership to push content across channels, ensuring it’s discoverable and compelling.

A mid-level, action-oriented builder who loves water sports will thrive here.