SEO Content Strategist

The Pond Guy; Armada (MI); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Health insurance

401(k) with match

Paid time off

Professional development

Job summary

The Pond Guy is seeking an experienced SEO Content Strategist to own and evolve content strategies across blogs, product pages, and category pages in a remote, full‑time role. You will conduct in‑depth keyword research, optimize on‑page elements, and partner with Marketing, eCommerce, and Creative teams to translate SEO insights into actionable content decisions.

Ideal candidates have 3–5 years in SEO content strategy for B2C ecommerce, strong writing/editing skills, and hands‑on experience with

Qualifications

• 3–5 years of professional experience in SEO content strategy or content‑focused SEO, preferably within a B2C eCommerce selling physical goods.
• Solid understanding of on‑page SEO fundamentals, search intent, and conversion‑focused content in an eCommerce environment.
• Exceptional writing and editing skills with the ability to produce clear, authoritative, customer‑focused content.
• Strong keyword research experience using tools such as Ahrefs or SEMrush and mapping keywords to product categories and content.
• Hands‑on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions.

Responsibilities

• Own and evolve SEO‑driven content strategies to grow organic traffic and improve content performance across blogs, product pages, category pages, and FAQs.
• Produce high‑quality, search‑optimized content from concept through final draft.
• Lead keyword research and identify content gaps and opportunities.
• Run SEO reporting and use insights to prioritize optimization, improve rankings and engagement.
• Execute on‑page SEO with optimized meta titles/descriptions, header structures, and internal linking recommendations.
• Ensure content aligns with SEO best practices while maintaining brand voice and conversion intent.
• Stay current on evolving search, AI, and content trends to inform strategy.

Skills

SEO content strategy

B2C eCommerce

On-page SEO

Keyword research

GA4 & Google Search Console

Content writing/editing

Content optimization

Tools

Ahrefs

SEMrush

GA4

Google Search Console

Job description

Do you love turning keyword insights into content that people genuinely want to read and act on? Are you driven by helping customers discover the right products through search at exactly the right moment? Can you translate complex products and seasonal needs into clear, trustworthy content that drives both engagement and conversion? Do you enjoy blending data, creativity, and hands‑on execution as search evolves across Google and generative platforms? If you’re excited by owning impactful, SEO‑driven content in an eCommerce environment, this role is for you.

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products—including aeration systems, fountains, and water treatments—to a nationwide network of end‑users and dealers.

Responsibilities

• Own and evolve SEO‑driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs.
• Produce high‑quality, search‑optimized content from concept through final draft.
• Conduct in‑depth keyword research with a focus on search intent, content gaps, and competitive opportunities.
• Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion.
• Execute on‑page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema‑aware content layouts, and internal linking recommendations.
• Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent.
• Stay current on evolving search, AI, and content trends to proactively inform strategy. Apply a strong understanding of generative engine optimization and large language model behavior.
• Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations.

Skill Set

• Minimum of 3–5 years of professional experience in SEO content strategy or content‑focused SEO, preferably within a B2C eCommerce selling physical goods.
• Solid understanding of on‑page SEO fundamentals, search intent, and conversion‑focused content, particularly within an eCommerce environment.
• Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer‑focused content.
• Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content.
• Hands‑on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions.
• High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices.

Location & Schedule

This is a remote, full‑time position. The typical schedule will be 7:30 am – 4:30 pm ET Monday – Friday; some evenings and Saturday hours may be required for projects that must be completed outside normal business hours.

Training

Don’t know about ponds? That’s okay! You’ll be trained to be proficient in your job through an interactive combination of hands‑on and visual training to ensure everyone has a full understanding of pond management.

Compensation & Benefits

• Full‑time salaried position with benefits.
• Blue Cross Blue Shield Healthcare, Dental, and Vision Insurance.
• Short‑term and Long‑term Disability Insurance.
• Critical Illness Insurance.
• Life Insurance.
• Paid Time Off.
• Holiday pay (8 holidays recognized).
• 401(k) with employer 4% match and revenue sharing.
• Employee referral program.
• Additional Training Programs: Career Development and Department Shadows.