Content & Events Marketing Manager

Ankura; North Carolina; On-site; USD 90,000 - 190,000; Full time

Job summary

Ankura seeks a Mid-Senior level Marketing professional to enhance brand messaging and lead content marketing efforts. This role involves developing compelling copy across various channels, executing a content strategy to position the company as an industry leader, and managing events to engage prospects. The ideal candidate will have strong storytelling abilities and experience in B2B SaaS marketing.

Qualifications

• 3-6+ years of experience in content marketing or brand messaging.
• Exceptional copywriting and storytelling skills.
• Proven success in executing webinars and events.

Responsibilities

• Develop brand messaging and write compelling marketing copy.
• Execute content strategy and create educational materials.
• Plan and execute webinars and events.

Skills

Copywriting

Storytelling

Brand Positioning

SEO

Tools

HubSpot

Marketo

Pardot

Job description

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Ankura is a team of excellence founded on innovation and growth.

Responsibilities

Copywriting & Messaging Strategy

• Develop and refine brand messaging, positioning, and tone of voice to ensure consistency across all marketing channels.
• Write compelling website copy, landing pages, email sequences, ad copy, and sales collateral that drives conversions.
• Collaborate with sales and product teams to craft value propositions, taglines, and messaging frameworks tailored to different buyer personas.
• Ensure all content aligns with our unique value proposition (UVP) and competitive differentiation.
  
  

Content Marketing & Thought Leadership

• Develop and execute a content strategy that positions us as an industry leader.
• Create blogs, whitepapers, case studies, eBooks, and reports to educate prospects and generate leads.
• Work with customers, executives, and industry influencers to develop compelling stories and testimonials.
• Optimize content for SEO, engagement, and lead generation.
  
  

Content Marketing & Thought Leadership

• Develop and execute PR Strategy to increase brand visibility and credibility
• Draft and distribute press release, media pitches, and contributed articles.
• Manage inbound media inquiries and executive interview opportunities
• Monitor and measure media coverage and brand sentiment
  
  

Event Marketing & Webinars

• Plan and execute webinars, virtual events, and in-person conferences to engage and nurture prospects.
• Develop event messaging, promotional materials, and post-event content to maximize impact.
• Work with sales to identify key accounts and target audiences for ABM-focused events.
• Track event ROI and optimize strategies for lead conversion.
  
  

Sales Enablement & Lead Nurturing

• Create and maintain sales enablement materials (one-pagers, battlecards, pitch decks).
• Develop email nurture sequences to move prospects through the funnel.
• Align content and messaging with demand generation campaigns to drive pipeline growth.
  
  

Requirements

• 3-6+ years of experience in content marketing, event marketing, or brand messaging (B2B SaaS preferred).
• Exceptional copywriting and storytelling skills, with experience crafting high-converting marketing copy.
• Strong understanding of brand positioning, messaging frameworks, and persuasive writing techniques.
• Proven success in executing webinars, trade shows, and virtual events.
• Hands-on experience with content strategy and lead generation tactics.
• Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, or similar).
• Ability to work cross-functionally with sales, product, and executive teams.
  
  

Ankura is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. Equal Employment Opportunity Posters, if you have a disability and believe you need a reasonable accommodation to search for a job opening, submit an online application, or participate in an interview/assessment, please email [e-mail] or call toll-free +1.312-583-2122. This email and phone number are created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues unrelated to a disability, will not receive a response.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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