Senior Marketing Operations Manager

Crescendo; Greensboro (NC); Remote; USD 80,000 - 110,000; Full time

Job summary

A leading company in customer experience is seeking a Senior Marketing Operations Manager to optimize their marketing engine. This role involves managing HubSpot, executing campaigns, and analyzing performance metrics. Ideal candidates will have strong analytical skills and experience in B2B SaaS environments. Join a high-performing team that values creativity and collaboration.

Benefits

Wellness program

Medical, dental, and vision options

Paid Sabbatical Leave

Training opportunities

1-on-1 coaching

Qualifications

• 5+ years of experience in marketing operations or growth marketing.
• Deep HubSpot expertise and strong command of marketing analytics tools.

Responsibilities

• Own and optimize HubSpot workflows and automations.
• Partner with teams to launch and manage multi-channel campaigns.

Skills

Analytical Skills

Collaboration

Communication

Tools

HubSpot

Google Analytics

SEMrush

Google Ads

Job description

About Us
At Crescendo, we’re transforming customer experience with Augmented AI—a seamless blend of human expertise and AI automation that delivers better, faster, more scalable support. We’re not just changing how support works. We’re reshaping the economics of an entire industry.

Why Crescendo?

• We’re creating a new category:Augmented AI.
• Our growth has been explosive—0 to $100M+ in ARR in under a year—and we’re just getting started.
• Our model is built on outcomes, not buzzwords. That means we only win when our customers do.
• You’ll join a high-performing, customer-obsessed team that values speed, creativity, and craft.
• We’re remote-first, people-first, and purpose-driven.

Join us and help shape the future of customer experience.

The Role
We’re looking for a Senior Marketing Operations Manager who can own and optimize our marketing engine. You’ll be the go-to expert for HubSpot and marketing automation, driving campaign execution, performance tracking, and channel insights. Reporting to the Sr. Director, Product Marketing, this role is perfect for someone who thrives at the intersection of data, systems, and strategy.

What you’ll do:

• Own HubSpot: Build and optimize complex workflows, nurture sequences, automations, email programs, lead scoring, and data hygiene processes.
• Campaign Execution: Partner with the growth and content teams to launch and manage multi-channel campaigns from end to end.
• Reporting & Analytics: Create dashboards and reports to track funnel performance, CAC, attribution, and conversion metrics.
• Tool Integrations: Connect HubSpot with other platforms (like Outreach, G2, Segment, Google Ads) to create a unified marketing stack.
• Channel Performance Analysis: Use tools like Google Analytics, SEMrush, Search Console, Capterra, and G2 to derive insights and recommend investments.
• Budget & CAC Tracking: Monitor spend across paid channels and provide clear reporting on ROI, CAC, and performance trends.
• Cross-functional Collaboration: Work closely with growth, product marketing, and sales to ensure smooth data handoffs, feedback loops, and strategy alignment.

What we expect from you:

• 5+ years of experience in marketing operations, demand gen, or growth marketing.
• Deep HubSpot expertise – you live and breathe workflows, automation, and segmentation.
• Strong command of marketing analytics tools (Google Analytics, SEMrush, Google Ads, GSC, etc.).
• Experience with B2B SaaS and understanding of the modern GTM tech stack.
• Highly analytical mindset with a strong ability to interpret data and drive decisions.
• Comfortable working autonomously and proactively identifying opportunities.
• Strong collaborator with great communication skills—you know how to turn data into action.
• Experience with account-based marketing (ABM) strategies.
• Familiarity with attribution modeling and multi-touch campaign tracking.
• Prior experience in an early-stage or high-growth SaaS environment.
• Working knowledge of tools like Google Analytics, Mixpanel, Segment, or similar analytics platforms.

What you’ll get in return:

• Competitive compensation based on experience
• A dedicated wellness program, including support from an in-house psychologist
• Attractive benefits package including medical, dental, and vision options based on location
• Access to free posture-based fitness workouts from home
• Paid Sabbatical Leave
• Training opportunities provided by PartnerHero and outside entities
• 1-on-1 coaching with feedback sessions, mentorship, and opportunities for cross-functional development

Company Culture is at our core

Culture leads, success follows. Our core values bring intention to our work and set the tone for our culture. From the partners we serve to the associates who work with us, we share a set of core values that guide our actions.

• Care for others - Cooperate, empathize, and seek opportunities to put each other first.
• Embrace growth - Expand your mind by taking calculated risks, developing your skills, and staying open to change
• Manifest trust - Trust is the bond that allows us to work at our highest levels, as members of a team, in a unified direction. It is continuously earned by delivering on our commitments.
• Take ownership - Doing the right thing should come naturally.
• Be humble - Seek guidance, receive feedback, ask questions, and listen to your colleagues

Crescendo is proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We are committed to the inclusion of all individuals and will make reasonable accommodationsfor qualified individuals with disabilities in our job application process. If you require assistance or accommodations to participate in the job application or interview process, please contact [e-mail].

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