Content Writer

Market America Inc; Greensboro (NC); On-site; USD 42,000 - 64,000; Full time

Job summary

Market America Inc. in Greensboro, NC is seeking a Content Writer to craft content for campaigns, promotions, and product updates, and to monitor social media activity.

You will collaborate with product managers and web marketing to publish accurate, on-brand materials across websites and digital channels, ensuring compliance with legal language and brand standards.

Qualifications

• High School diploma or equivalent required.

Responsibilities

• Creates Product whitepapers (marketing content) and helps to enter content into PIM database on various web properties to update and correct information.
• Collaborates with Product Managers and Web Marketing Specialists to develop and advertise website promotions.
• Writes UnFranchise announcements, fliers, infographic, presentations, blog posts, magazine articles and Ads, and articles for promotional campaigns, new products, label copy, and website developments.
• Creates and reviews all forms of content to ensure accuracy and relevancy.
• Monitors social media campaigns and offer ideas and content for social media consideration
• Collaborates with key personnel and senior management to maintain consistent branding across all forms of content.
• Collaborates with external creative talent to create effective content for advertisements.
• Drives customer business to website through content aligned with brand strategies, advertising, and promotions to achieve sales goals.
• Ensures that content standards are consistently applied to publications and social media. FDA DISCLAIMERS, Legal language, plagiarism
• Reviews website audits and updates accordingly via JIRA and PIM database.
• Canada HN Home Garden, DNA, Shopping Annuity, TLS
• UnFranchise news announcements, sales aides, flyers info graphs, Media Index
• Complies with company policies and procedures.
• Performs other duties as assigned.

Skills

MS Office proficiency

Interpersonal skills

Attention to detail

Communication skills

English proficiency

Time management

Education

High School diploma or equivalent

Associate degree in business, marketing or equivalent disciplines preferred

Two (2) to four (4) years of relevant work experience in an administrative and/or business

Demonstrated experience in inventory control and logistics preferred

Demonstrated experience in time management including related tools and technologies

Demonstrated ability to organize and coordinate multiple projects at once

Tools

MS Office Suite

Job description

Position Summary:

The Content Writer will write content for various campaigns and promotions, announcements, monitors social media sites, and assists Product managers with updates for websites

Essential Function and Responsibilities:

• Creates Product whitepapers (marketing content) and helps to enter content into PIM database on various web properties to update and correct information.
• Collaborates with Product Managers and Web Marketing Specialists to develop and advertise website promotions.
• Writes UnFranchise announcements, fliers, infographic, presentations, blog posts, magazine articles and Ads, and articles for promotional campaigns, new products, label copy, and website developments.
• Creates and reviews all forms of content to ensure accuracy and relevancy.
• Monitors social media campaigns and offer ideas and content for social media consideration
• Collaborates with key personnel and senior management to maintain consistent branding across all forms of content.
• Collaborates with external creative talent to create effective content for advertisements.
• Drives customer business to website through content aligned with brand strategies, advertising, and promotions to achieve sales goals.
• Ensures that content standards are consistently applied to publications and social media. FDA DISCLAIMERS, Legal language, plagiarism
• Reviews website audits and updates accordingly via JIRA and PIM database.
• Canada HN Home Garden, DNA, Shopping Annuity, TLS
• UnFranchise news announcements, sales aides, flyers info graphs, Media Index
• Complies with company policies and procedures.
• Performs other duties as assigned.

Supervisory Responsibilities:

• None, but may direct the work of others

Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.

Education & Experience:

• High School diploma or equivalent
• Associate degree in business, marketing or equivalent disciplines preferred
• Two (2) to four (4) years of relevant work experience in an administrative and/or business
• Demonstrated experience in inventory control and logistics preferred
• Demonstrated experience in time management including related tools and technologies
• Demonstrated ability to organize and coordinate multiple projects at once.

Computer/Communication Skills:

• Proficient use of MS Office programs: Word, Excel, PowerPoint and Outlook, required
• High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
• Ability to get along and work with diverse personalities; tactful, mature, flexible
• Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
• Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail

Travel:

• Occasional local travel as needed
• Annual conference participation and related travel

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.