Content Director - Global Growth & Storytelling (Remote)

Council on International Educational Exchange; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid time off & Parental leave

Employee Assistance Program

Short-term & Long-term Disability

6 floating Fridays

Study Abroad discounts

403(b) Retirement Plan with employer

Job summary

Council on International Educational Exchange (CIEE) is seeking a Content Director to lead the BridgeUSA division's content strategy, managing a small creative team and driving multi-channel storytelling. This builder's role focuses on authentic participant and employer stories, UGC integration, and scalable AI-enabled content.

You will oversee a team including a copywriter, graphic designer, video producer, and interns, ensuring brand alignment across markets while collaborating with sales and

Qualifications

• Bachelor's degree in communications, journalism, marketing, or a related field required.
• Minimum 7 to 10 years of content, editorial, or creative production experience.
• Minimum 3 years of experience managing creative talent, including designers, writers, or video producers.
• Portfolio demonstrating multi-channel content that drove measurable engagement or conversion.
• Experience overseeing video and photo production from concept through delivery.
• Demonstrated ownership of brand standards across multiple markets or business lines.
• Practical experience applying AI tools to content production, adaptation, or localization.

Responsibilities

• Develop and own the annual content strategy aligned to growth priorities across participant recruitment, employer engagement, and brand awareness.
• Manage the content calendar across all Direct markets and U.S. recruitment initiatives.
• Lead production of participant stories, testimonials, user generated content, employer success stories, and partner content.
• Manage, coach, and develop the copywriter, graphic designer, video content creator, and social and community interns.
• Establish content production workflows, creative intake, prioritization, and quality standards so requests are delivered predictably.
• Own brand consistency across all channels, markets, and partner facing materials.
• Partner with the B2C and B2B marketing leads and with sales teams to create high converting assets.
• Own organic social strategy and the central channel calendar, including community management standards.
• Build ambassador and alumni content programs, including administration of the ambassador and user generated content platform.
• Identify and implement opportunities for AI assisted content creation, adaptation, and localization at scale.
• Manage freelance and contract creative resources, including contract video production.
• Measure and report content performance: production volume, engagement, organic reach, asset utilization by sales teams, and lead generation contribution.

Skills

Verbal communication

Written communication

Project prioritization

Remote collaboration

Content strategy

Education

Bachelor's degree in communications/related field

Tools

Adobe Creative Cloud

Figma

Asana

Monday

Job description

Council on International Educational Exchange (CIEE) is seeking a Content Director to lead the BridgeUSA division's content strategy, managing a small creative team and driving multi-channel storytelling. This builder's role focuses on authentic participant and employer stories, UGC integration, and scalable AI-enabled content.

You will oversee a team including a copywriter, graphic designer, video producer, and interns, ensuring brand alignment across markets while collaborating with sales and