Content Director

CL 9bc14f2a a6a7 4c6d 8297 59f016bdd912; United States; Remote; USD 90,000 - 160,000; Full time

Job summary

CIEE is seeking a Content Director to lead strategy, creative production, and social storytelling for the BridgeUSA division. You’ll manage a small, high-output team and drive authentic participant and employer narratives across channels.

You’ll bring AI-powered efficiencies without sacrificing quality, while upholding the CIEE brand worldwide. You will oversee a copywriter, designer, video creator, and interns, ensuring outputs move quickly and consistently across markets.

Qualifications

• Bachelor's degree in communications, journalism, marketing, or a related field.
• 7–10 years of content, editorial, or creative production experience.
• 3+ years managing creative talent including designers, writers, or video producers.
• Portfolio demonstrating multi-channel content that drove engagement or conversion.
• Experience overseeing video and photo production from concept to delivery.
• Ownership of brand standards across multiple markets or business lines.
• Familiarity with Adobe Creative Cloud, Figma, and project management tools like Asana or Monday.
• Practical experience applying AI tools to content production, adaptation, or localization.

Responsibilities

• Develop and own the annual content strategy aligned to growth priorities across recruitment, employer engagement, and brand awareness.
• Manage the content calendar across Direct markets and U.S. recruitment initiatives.
• Lead production of participant stories, testimonials, user generated content, employer success stories, and partner content.
• Coaching and development of the copywriter, designer, video creator, and interns.
• Establish workflows, intake, prioritization, and quality standards for predictable delivery.
• Ensure brand consistency across channels, markets, and partner materials.
• Collaborate with B2C/B2B marketing leads and sales teams to create high-converting assets.
• Own organic social strategy and central channel calendar, including community management.
• Build ambassador and alumni content programs including management of platforms.
• Identify and implement AI-assisted content creation, adaptation, and localization at scale.
• Manage freelance/contract resources including video production.

Skills

Leadership

Content strategy

Social storytelling

Team management

AI content tools

Brand management

Cross-functional collaboration

Multichannel distribution

Education

Bachelor's degree in communications, journalism, marketing, or a related field

Tools

Adobe Creative Cloud

Figma

Asana

Monday

Job description

Position: Content Director

Reports to: VP of Participant Sales & Marketing

Department: Exchanges Marketing

Location: US Remote

Who we are:

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world.

Why work with us:

• You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• CIEE Study Abroad Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental and vision)
• Flexible Spending Accounts/Health Savings Account (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)

• You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in over 30 countries. Additionally, we help international participants from over 140 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams, and are dedicated to advancing our almost 80 -year-old mission to make the world a more peaceful place.

Who you are:

As Content Director, you will lead CIEE's content strategy, creative production, and social storytelling for the BridgeUSA division. You will manage a small, high-output creative team, a copywriter, a graphic designer, a video content creator, and social and community interns, and you will be accountable for what that team produces, how fast it moves, and how consistently it represents the CIEE brand. This is a builder's role. You will source and scale authentic participant and employer stories, bring user generated content into the mix through our ambassador program, and look for practical ways to use AI to increase output without diluting quality.

What you’ll do:

• Develop and own the annual content strategy aligned to growth priorities across participant recruitment, employer engagement, and brand awareness.
• Manage the content calendar across all Direct markets and U.S. recruitment initiatives.
• Lead production of participant stories, testimonials, user generated content, employer success stories, and partner content.
• Manage, coach, and develop the copywriter, graphic designer, video content creator, and social and community interns.
• Establish content production workflows, creative intake, prioritization, and quality standards so requests are delivered predictably.
• Own brand consistency across all channels, markets, and partner facing materials.
• Partner with the B2C and B2B marketing leads and with sales teams to create high converting assets.
• Own organic social strategy and the central channel calendar, including community management standards.
• Build ambassador and alumni content programs, including administration of the ambassador and user generated content platform.
• Identify and implement opportunities for AI assisted content creation, adaptation, and localization at scale.
• Manage freelance and contract creative resources, including contract video production.
• Measure and report content performance: production volume, engagement, organic reach, asset utilization by sales teams, and lead generation contribution.

What you’ll bring:

• Bachelor's degree in communications, journalism, marketing, or a related field required.
• Minimum 7 to 10 years of content, editorial, or creative production experience.
• Minimum 3 years of experience managing creative talent, including designers, writers, or video producers.
• Portfolio demonstrating multi-channel content that drove measurable engagement or conversion.
• Experience overseeing video and photo production from concept through delivery.
• Demonstrated ownership of brand standards across multiple markets or business lines.
• Working familiarity with Adobe Creative Cloud, Figma, and project management tools such as Asana or Monday.
• Practical experience applying AI tools to content production, adaptation, or localization.
• Ability to prioritize ruthlessly and say no with a reason when capacity is full.
• Strong verbal and written communication skills required.
• Ability to work with remote field staff and colleagues across multiple time zones.
• Innovative, creative, and flexible to a changing environment.
• Tolerance for ambiguity and a sense of humor.
• A passion for CIEE's mission and global exchange!

CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply.

Due to federal regulations and CIEE policies, a background check, reference check, and education and employment verification will be conducted as conditions of employment.