Content & Creativity Lead, Brand Activations

OMLUS Hearts and Science LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in New York seeks a Manager to lead Content & Creativity initiatives, driving end-to-end activations from concept to execution and measurement. You will coordinate with Planning, Investment and cross-functional teams to deliver culturally-led experiences for clients.

The role requires 3+ years in branded content or partnerships, strong project management, and client-facing experience, with a focus on TV, social, and digital channels.

Qualifications

• Minimum 3 years’ experience in branded content, integrated partnerships, or strategic partnership development (agency experience preferred).
• Proven analytical, strategic thinking, communication, client service and project management skills.
• Exceptional project management skills, with ability to manage multiple work streams with strong quality control.
• Client-facing experience with a successful track record in account management and client service.
• Experience working on an integrated team.
• Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges.
• Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.)
• Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment.
• Experience working with various marketing communication channels with an emphasis on CTV, social, and digital.
• Experience in concept development, production oversight, and foundational understanding of working with and managing media partners.

Responsibilities

• Serve as the day-to-day point of contact for clients, integrated agency teams, and media partners to execute multiple programs across a calendar year, from insights mining to strategy to ideation to execution.
• Support brainstorms with the team: Help concept opportunities with the team and with partners.
• Research partners' IP, capabilities, and talent to guide idea development.
• Actively build out media opportunities that deliver on our clients’ marketing and media objectives with networks, digital publishers, and platforms.
• Support Senior Director on presentation / written material development and contribute to client live presentations
• Manage end-to-end execution of programs, including timelines, partner and creative output, client reviews, launch plans, distribution & promotion while enforcing clear ongoing communication throughout program
• Coordinate with internal Planning and Investment teams to plan and execute the media around custom activations
• Steward pre, during and post program measurement and optimization plans in collaboration with Marketing Science Team

Skills

Branded content

Integrated partnerships

Strategic partnership development

Client service

Project management

Job description

Hearts & Science in New York seeks a Manager to lead Content & Creativity initiatives, driving end-to-end activations from concept to execution and measurement. You will coordinate with Planning, Investment and cross-functional teams to deliver culturally-led experiences for clients.

The role requires 3+ years in branded content or partnerships, strong project management, and client-facing experience, with a focus on TV, social, and digital channels.