Content & Communications Specialist — Hybrid

Farm Credit Council; Town of Potsdam (NY); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work after two weeks

401(k) match up to 6%

Paid time off 15–25 days

Parental leave

Employee Assistance Program

Tuition reimbursement

Job summary

Farm Credit East is seeking a Marketing Coordinator to join a cross-functional team focused on customer success, community impact, and teamwork. The role develops and publishes customer-facing information and marketing materials, manages social media and the Association website, and supports Public Affairs and Knowledge Exchange activities.

Key duties include creating content for social networks, supporting email campaigns, maintaining brand websites, and producing Today's Harvest blog content.

Qualifications

• This position requires a Bachelor's degree in communication, marketing, business administration, related field or an equivalent combination of education and experience to perform the essential functions of the job
• Knowledge of communications, website content development, marketing principles and practices; preparing marketing materials, including oral and written communication to effectively exchange information with peers, supervisor and customers; planning and coordinating projects.
• We offer hybrid work options after two weeks of employment with Farm Credit East. Hybrid work options are determined based on job role and balancing the needs of the customers, the team, and individual work performance. This will be reviewed based on manager discretion.

Responsibilities

• Creates content for Farm Credit East social media networks
• Assists in creation of email campaigns to reach targeted customers and prospects
• Assists in maintenance of association brand websites, including coordination of web inquiries, as needed
• Assists in the development of Today's Harvest blog content
• Develops consistent PowerPoint presentations for internal and external meetings
• Assists with the development and ordering of marketing content including brochures, folders, ads and tradeshow displays
• Assists in the coordination and promotion of Farm Credit East participation at internal and external events
• Organizes marketing materials on intranet site ensuring appropriate resources are available for staff
• Coordinates ad materials in digital and print media for local marketplace and sponsorship requests
• Serves in a backup capacity for members of the Marketing Communications team, as appropriate
• Maintains an updated list of farm and non-farm media contacts
• Monitors Farm Credit East media coverage
• Develops quarterly report on social media activity
• Develops a quarterly report of Knowledge Exchange/Marketing Communications activity to be provided to the Farm Credit East Board's Governance/Stewardship Committee

Skills

Communications

Website content

Marketing principles

Written communication

Project coordination

Education

Bachelor's degree (communications/marketing)

Tools

PowerPoint

Job description

Farm Credit East is seeking a Marketing Coordinator to join a cross-functional team focused on customer success, community impact, and teamwork. The role develops and publishes customer-facing information and marketing materials, manages social media and the Association website, and supports Public Affairs and Knowledge Exchange activities.

Key duties include creating content for social networks, supporting email campaigns, maintaining brand websites, and producing Today's Harvest blog content.