Content and Brand Manager

Leoforce; Raleigh (NC); On-site; USD 70,000 - 88,000; Full time

Job summary

Leoforce in Raleigh, NC seeks a Brand & Content Manager to lead day-to-day brand and content strategy across its real estate platform. This hands-on role produces photography and video, manages social media, maintains websites, and creates marketing collateral to ensure consistent, professional representation across affiliated entities.

The ideal candidate has 3+ years in content creation and brand marketing, with demonstrated photography and videography skills, proficiency in

Qualifications

• 3+ years of experience in content creation, brand marketing, photography, videography, social media, or a related field.
• Demonstrated professional photography and videography experience required.
• Strong working knowledge of professional DSLR or mirrorless camera equipment, lenses, lighting, audio, and production equipment.
• Ability to independently plan, shoot, edit, and deliver professional-quality photo and video content.
• Strong writing and editing skills with attention to detail.

Responsibilities

• Photography, videography, and content production for brand across entities.
• Plan and execute photo and video shoots from concept through delivery.
• Edit photography and video for social media, websites, presentations, and recruiting materials.
• Produce short-form video and social-first content for various platforms.
• Maintain organized libraries of approved assets and travel to shoot as needed.

Skills

Content creation

Photography

Videography

Social media

Editing

Content calendars

Tools

Adobe Creative Cloud

Job description

Job Description

Experience: Mid Level

Salary: $70,000 - $88,000 per year

Job Details

The Brand & Content Manager will lead the day-to-day execution of brand and content strategy across the organization and its affiliated entities. This is a hands-on creative role responsible for producing original photography and video, managing social media and digital content, maintaining websites, developing marketing collateral, and helping ensure each affiliated business is represented consistently and professionally.

Professional photography and videography capabilities are a core requirement of this position. The Brand & Content Manager must be comfortable operating professional camera equipment and independently capturing high-quality photo and video content for executive communications, company initiatives, events, business-unit storytelling, recruiting, internal culture, and other strategic content needs across the platform.

This role requires someone who can understand the distinct positioning of each affiliated entity while ensuring the overall platform maintains a cohesive and institutional brand.

Key Responsibilities

• Photography, Videography & Content Production
• Personally capture professional-quality photography and video across the organization and its affiliated businesses.
• Operate professional DSLR or mirrorless camera equipment, lenses, lighting, audio, and other production equipment.
• Plan and execute photo and video shoots from concept through final delivery.
• Capture executive interviews, company events, employee features, business-unit initiatives, office content, project activity, and other brand-building moments.
• Produce both planned campaign content and timely day-to-day content.
• Edit photography and video for social media, websites, presentations, recruiting, internal communications, and other marketing channels.
• Produce short-form video and social-first content tailored to individual platforms.
• Maintain an organized and current library of approved photo, video, and creative assets.
• Travel as needed to offices, affiliated businesses, events, and project locations to capture content.

Brand Management

• Maintain and execute brand standards across the parent brand and affiliated entities.
• Help define and preserve the appropriate visual identity, messaging, tone, and positioning for each business while maintaining consistency across the broader platform.
• Support brand development and refinement for new or evolving affiliated businesses and initiatives.
• Develop templates and creative resources that allow teams across the organization to represent their brands consistently.
• Review creative materials across entities to ensure quality, consistency, and alignment with established standards.

Social Media & Content

• Manage and support organic social media content across applicable entities.
• Develop content calendars that reflect each business's priorities, audience, and positioning.
• Create original content highlighting company growth, leadership, transactions, operating businesses, employees, partnerships, events, and strategic initiatives.
• Write and edit social copy, captions, website content, executive communications, and other brand materials.
• Translate complex business activity into clear, polished, and visually compelling content.
• Maintain a consistent cadence of high-quality content without compromising the distinct identity of each affiliated brand.

Website & Digital Content

• Manage ongoing content updates across company and affiliated entity websites.
• Ensure website copy, imagery, leadership information, portfolio information, and other digital content remain current and accurate.
• Coordinate website updates associated with acquisitions, business launches, leadership announcements, new initiatives, and organizational growth.
• Partner with internal teams and outside vendors on larger website and digital projects as needed.

Marketing Collateral & Communications

• Create and maintain corporate and business-unit marketing materials.
• Develop presentations, one-pagers, brochures, flyers, recruiting materials, digital assets, templates, and other collateral.
• Support executive and corporate communications with strong visual and written content.
• Ensure materials remain accurate, current, and aligned with the appropriate brand.

Cross-Entity Marketing Support

• Serve as a centralized creative resource for affiliated businesses.
• Work with leaders across entities to understand content needs, priorities, and upcoming initiatives.
• Balance multiple brands and workstreams while maintaining clear differentiation between entities.
• Help build repeatable processes for content requests, asset management, approvals, and brand consistency across the platform.

Qualifications

• 3+ years of experience in content creation, brand marketing, photography, videography, social media, or a related field.
• Demonstrated professional photography and videography experience required.
• Strong working knowledge of professional DSLR or mirrorless camera equipment, lenses, lighting, audio, and production equipment required.
• Ability to independently plan, shoot, edit, and deliver professional-quality photo and video content.
• Strong video editing and photo editing capabilities.
• Experience creating short-form digital and social video content.
• Strong understanding of composition, lighting, visual storytelling, and creative direction.
• Strong writing and editing skills with excellent attention to detail.
• Experience managing social media channels and content calendars.
• Experience maintaining and updating website content.
• Ability to work across multiple brands while maintaining distinct positioning and consistent quality.
• Experience with Adobe Creative Cloud or comparable professional editing software strongly preferred.
• Real estate, investment, financial services, corporate communications, or multi-brand platform experience is a plus.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability and willingness to travel as needed for content capture.

Portfolio Requirement

A portfolio must be submitted with the application and should include examples of both photography and videography work. Candidates should demonstrate their ability to independently capture, edit, and produce professional-quality visual content.

Applications submitted without a portfolio will not be considered.

What Success Looks Like

Success in this role means the organization and its affiliated businesses maintain a consistent pipeline of high-quality, original content that reflects the sophistication of the broader platform while allowing each entity to retain its own distinct identity. From executive interviews and company announcements to website updates, social content, events, presentations, and brand campaigns, the Brand & Content Manager will play a hands-on role in shaping how the organization and its businesses are presented to the market.

A bit about us:

We are a growing, vertically integrated real estate investment platform with businesses spanning real estate investment, property management, operations, construction, and other strategic initiatives. As the organization continues to expand, we are building a stronger centralized marketing function to support our businesses and increase our presence in the market.

Why join us?

• Newly created role with significant ownership and creative freedom
• Help shape the brand and online presence of a growing real estate platform
• Create original content across multiple businesses and audiences
• Hands-on ownership of photography, videography, social media, digital content, and brand initiatives
• Opportunity to support the expansion of a growing third-party property management business

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