Consumer Social & Community Manager

Socket.dev; San Francisco (CA); Hybrid; USD 95,000 - 152,000; Full time

Job summary

Toast seeks a hands-on Community Manager, Consumer to own the organic social voice for Toast Local, distinct from the B2B brand. You’ll grow a genuine community of diners, collaborate across Brand, B2B Social, and Comms, and partner with creators to highlight local restaurants and guest experiences.

You’ll craft authentic content, moderate conversations, and scale community tactics while balancing speed and craft in a hospitality-focused culture.

Qualifications

• 3+ years of experience in community management, organic social, or social content roles for consumer brands or apps.
• Ability to write in a human voice and engage across Instagram, TikTok, and emerging platforms.
• Hands-on experience building an organic social presence from the ground up.
• Strong instincts for internet and hospitality culture; explain why content resonates.
• Experience moderating online communities at scale with sound judgment on tone and safety.
• Self-starter who can shape evolving functions and own lanes across teams.

Responsibilities

• Build and grow Toast's consumer social presence across platforms (Instagram, TikTok, and others) as a voice distinct from Toast's B2B brand.
• Plan, create, and publish social-first content that celebrates local restaurants and drives Toast Local usage.
• Develop per-platform playbooks for posting, replying, and engagement to turn followers into an active community.
• Moderate and maintain community health: enforce guidelines and escalate issues as needed.
• Define and protect a consumer brand voice aligned with everyday diners, and coordinate with Brand, B2B Social, and Product Marketing.
• Source and amplify user-generated content with creators, turning guest and operator stories into shareable content.

Skills

Community management

Social content

Brand voice

Collaboration

Data-informed decisions

Content creation

Tools

Social platforms

Moderation tools

Job description

Toast seeks a hands-on Community Manager, Consumer to own the organic social voice for Toast Local, distinct from the B2B brand. You’ll grow a genuine community of diners, collaborate across Brand, B2B Social, and Comms, and partner with creators to highlight local restaurants and guest experiences.

You’ll craft authentic content, moderate conversations, and scale community tactics while balancing speed and craft in a hospitality-focused culture.