Community Manager

Jobtailor; Massachusetts; On-site; USD 60,000 - 90,000; Full time

Job summary

Toast is seeking a Community Manager to build and maintain its consumer brand presence across social platforms like Instagram and TikTok. The role emphasizes human, non-corporate voice, engagement at scale, and collaboration with cross-functional teams to amplify local restaurant experiences.

You will shape Toast Local's voice, measure sentiment and engagement, and identify trends to inform strategy across brand and product teams.

Qualifications

• 3+ years in community management, organic social, or social content roles, ideally for a consumer brand or app.

Responsibilities

• Build, grow, moderate, and maintain Toast's organic social and community presence for its consumer brand.
• Establish and grow consumer presence across Instagram, TikTok, and emerging channels.
• Plan, create, and publish social-first content celebrating local restaurants and driving Toast Local awareness, engagement, and repeat usage.
• Develop platform-specific playbooks and grow followers into an engaged community.
• Engage with comments, DMs, mentions, and conversations.
• Enforce community guidelines, manage threads, and escalation issues to maintain a safe, positive community.
• Monitor sentiment and surface community feedback, risks, and issues.
• Define and protect a consumer brand voice distinct from Toast's B2B brand.
• Partner with Brand, B2B Social, Comms, Product Marketing, and influencer teams.
• Identify relevant cultural moments, behaviors, and trends.
• Source and amplify user-generated content and build creator relationships.
• Turn guest and operator stories into authentic, shareable content.
• Share consumer interest data and trends to establish Toast Local as a thought leader.
• Test, iterate, and scale content formats and community tactics.
• Define, monitor, and report on follower growth, engagement quality, sentiment, share of voice, and referral traffic.
• Share insights with Consumer Growth, Brand, and Product partners to inform strategy and product decisions.
• Refine voice, formats, and channel mix using performance signals

Skills

Community Management

Organic Social Media

Content Creation

Data Analysis

Collaboration

Job description

• Build, grow, moderate, and maintain Toast's organic social and community presence for its consumer brand
• Establish and grow consumer presence across Instagram, TikTok, and emerging channels
• Plan, create, and publish social-first content celebrating local restaurants and driving Toast Local awareness, engagement, and repeat usage
• Develop platform-specific playbooks and grow followers into an engaged community
• Engage with comments, DMs, mentions, and conversations
• Enforce community guidelines, manage threads, and escalation issues to maintain a safe, positive community
• Monitor sentiment and surface community feedback, risks, and issues
• Define and protect a consumer brand voice distinct from Toast's B2B brand
• Partner with Brand, B2B Social, Comms, Product Marketing, and influencer teams
• Identify relevant cultural moments, behaviors, and trends
• Source and amplify user-generated content and build creator relationships
• Turn guest and operator stories into authentic, shareable content
• Share consumer interest data and trends to establish Toast Local as a thought leader
• Test, iterate, and scale content formats and community tactics
• Define, monitor, and report on follower growth, engagement quality, sentiment, share of voice, and referral traffic
• Share insights with Consumer Growth, Brand, and Product partners to inform strategy and product decisions
• Refine voice, formats, and channel mix using performance signals

Requirements

• 3+ years of experience in community management, organic social, or social content roles—ideally for a consumer-facing (B2C) brand or app
• Human, non-corporate writing voice that earns engagement
• Ability to move naturally across Instagram, TikTok, and emerging platforms
• Hands-on experience building and growing an organic social presence from the ground up
• Strong instincts for internet and hospitality culture
• Experience moderating online communities and managing engagement at scale
• Sound judgment regarding tone, escalation, and community safety
• Comfortable operating in ambiguity and helping shape an evolving function
• Strong collaboration skills across brand, marketing, and product partners
• Data-informed prioritization and ability to translate community and performance signals into decisions
• Passion for consumer experience and helping local restaurants connect with guests

Core Competencies

Demonstrates expertise in community management and organic social media strategy, with a focus on building and engaging consumer communities across platforms like Instagram and TikTok. Skilled in content creation, data analysis, and collaboration with cross-functional teams to enhance brand presence and consumer engagement.

Highest-signal resume keywords

• Community Management
• Organic Social Media Strategy
• Content Creation
• Data Analysis
• Collaboration Skills

ATS Optimization Keywords

Hard Skills

• Community Management
• Organic Social Media
• Content Creation
• Data Analysis
• Engagement Monitoring
• Platform-Specific Playbooks
• User-Generated Content
• Performance Signals
• Follower Growth Reporting
• Cultural Trend Identification

Soft Skills

• Human Writing Voice
• Sound Judgment
• Collaboration
• Adaptability
• Passion for Consumer Experience

Industry Keywords

• B2C Brand
• Hospitality Culture
• Community Guidelines
• Consumer Engagement
• Local Restaurants
• Social-First Content
• Emerging Platforms
• Brand Voice
• Consumer Insights
• Engagement Quality