Social Community Lead - Local Restaurants & Platforms

Jobtailor; Massachusetts; On-site; USD 60,000 - 90,000; Full time

Job summary

Toast is seeking a Community Manager to build and maintain its consumer brand presence across social platforms like Instagram and TikTok. The role emphasizes human, non-corporate voice, engagement at scale, and collaboration with cross-functional teams to amplify local restaurant experiences.

You will shape Toast Local's voice, measure sentiment and engagement, and identify trends to inform strategy across brand and product teams.

Qualifications

• 3+ years in community management, organic social, or social content roles, ideally for a consumer brand or app.

Responsibilities

• Build, grow, moderate, and maintain Toast's organic social and community presence for its consumer brand.
• Establish and grow consumer presence across Instagram, TikTok, and emerging channels.
• Plan, create, and publish social-first content celebrating local restaurants and driving Toast Local awareness, engagement, and repeat usage.
• Develop platform-specific playbooks and grow followers into an engaged community.
• Engage with comments, DMs, mentions, and conversations.
• Enforce community guidelines, manage threads, and escalation issues to maintain a safe, positive community.
• Monitor sentiment and surface community feedback, risks, and issues.
• Define and protect a consumer brand voice distinct from Toast's B2B brand.
• Partner with Brand, B2B Social, Comms, Product Marketing, and influencer teams.
• Identify relevant cultural moments, behaviors, and trends.
• Source and amplify user-generated content and build creator relationships.
• Turn guest and operator stories into authentic, shareable content.
• Share consumer interest data and trends to establish Toast Local as a thought leader.
• Test, iterate, and scale content formats and community tactics.
• Define, monitor, and report on follower growth, engagement quality, sentiment, share of voice, and referral traffic.
• Share insights with Consumer Growth, Brand, and Product partners to inform strategy and product decisions.
• Refine voice, formats, and channel mix using performance signals

Skills

Community Management

Organic Social Media

Content Creation

Data Analysis

Collaboration

Job description

Toast is seeking a Community Manager to build and maintain its consumer brand presence across social platforms like Instagram and TikTok. The role emphasizes human, non-corporate voice, engagement at scale, and collaboration with cross-functional teams to amplify local restaurant experiences.

You will shape Toast Local's voice, measure sentiment and engagement, and identify trends to inform strategy across brand and product teams.