Consumer Product Marketing Manager

INSPYR; Menlo Park (CA); On-site; Full time

Job summary

An established industry player is seeking a Consumer Product Marketing Manager to join their dynamic team. This role is pivotal in shaping product strategies and leading innovative go-to-market initiatives aimed at enhancing consumer engagement. The ideal candidate will possess a blend of analytical and creative skills, with extensive experience in product marketing and a passion for connecting consumers with exceptional products. Join a forward-thinking organization that values strategic insights and collaborative efforts, and make a significant impact on product success across diverse markets. This is a unique opportunity to be part of a team that thrives on excellence and innovation.

Benefits

Comprehensive medical benefits

Competitive pay

401(k) retirement plan

Qualifications

• 10+ years of experience in Marketing with a focus on Product Marketing.
• Experience with consumer-facing product launches and campaigns.

Responsibilities

• Lead product strategies and go-to-market initiatives.
• Collaborate with cross-functional teams to drive marketing success.

Skills

Product Marketing

Strategic Marketing

Project Management

Analytical Skills

Consumer GTM Strategies

Education

Bachelor's Degree in Business, Marketing, or a Creative discipline

MBA

Job description

Title: Consumer Product Marketing Manager

Location: Open to NYC, Seattle, MPK

Duration: 12 months

Compensation: $70-100

Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Description

We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team and support our global audience. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various levels throughout the company. If you are a strategic marketer who is analytical and creative, excel at leading complex projects in fast-paced environments, and are passionate about connecting consumers with great products, then we'd like to connect with you.

Responsibilities

1. Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms, and policy.
2. Develop and execute go-to-market strategies including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners.
3. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement.
4. Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.

Minimum qualifications

1. 10+ years of full-time experience in Marketing.
2. Direct experience in Product Marketing, partnering closely with Product teams.
3. Experience with consumer GTM strategies based on consumer-driven insights.
4. Experience with consumer-facing product launches and consumer campaigns.
5. Experience working with Product, Marketing, Policy, and Communications teams at all levels of management, both internally and externally.
6. Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders.
7. Experience driving presentations with executives and cross-functional teams.
8. Project management experience.

Preferred qualifications

1. Bachelor's Degree in Business, Marketing, or a Creative discipline.
2. MBA.
3. Internet or technology industry experience.
4. PMM skill set.

Our benefits package includes:

1. Comprehensive medical benefits.
2. Competitive pay.
3. 401(k) retirement plan.
4. …and much more!

About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.