Consumer Marketing Manager

Compunnel Inc.; United States; On-site; USD 81,278 - 86,788; Part time

Job summary

A leading marketing agency is seeking an Associate Manager, Consumer Marketing to drive go-to-market strategies focused on consumer affordability. This role involves leading cross-functional execution, analyzing metrics, and improving marketing strategies. Ideal candidates have over 5 years of marketing experience, a Bachelor's degree, and strong analytical skills. This position is temporary and requires a mid-senior level of expertise.

Qualifications

• 5+ years of marketing experience in a corporate or startup environment.
• Fluency across the marketing mix with a strong grasp of funnel strategies.
• Proven ability to analyze data and apply insights to strategy.

Responsibilities

• Act as the voice of the customer, identifying pain points.
• Define and support marketing strategy for affordability programs.
• Partner with cross-functional teams to execute campaigns.

Skills

Marketing experience

Data analysis

Collaboration skills

Strategic thinking

Problem-solving

Education

Bachelor's degree or equivalent experience

Job description

Overview

We are seeking a strategic, entrepreneurial, and data-driven Associate Manager, Consumer Marketing to join our integrated marketing team. In this role, you will help shape go-to-market strategies and drive the growth of key product initiatives focused on consumer affordability. You’ll sit at the intersection of growth, brand, product, and operations—translating business goals into actionable marketing strategies and leading cross-functional execution. This is a unique opportunity to combine product marketing and growth marketing to deliver impact at scale.

Base pay range

$59.00/hr - $63.00/hr

Direct message the job poster from Compunnel Inc.

We are seeking a strategic, entrepreneurial, and data-driven Associate Manager, Consumer Marketing to join our integrated marketing team. In this role, you will help shape go-to-market strategies and drive the growth of key product initiatives focused on consumer affordability. You’ll sit at the intersection of growth, brand, product, and operations—translating business goals into actionable marketing strategies and leading cross-functional execution.

This is a unique opportunity to combine product marketing and growth marketing to deliver impact at scale.

What You’ll Do

• Act as the voice of the customer, identifying pain points and ensuring consumer needs are central to strategy.
• Define and support marketing strategy for affordability programs including positioning, goals, and value proposition.
• Partner with Strategy, Product, Creative, Retention, and Analytics teams to execute cross-channel campaigns (paid, owned, earned, and in-app).
• Lead cross-functional updates, communicate campaign results, and present to senior leadership.
• Track and analyze key metrics to measure success and identify opportunities for optimization.
• Stay informed on marketing best practices, cultural trends, and competitor activity to fuel innovation.

What We’re Looking For

• 5+ years of marketing experience in a corporate or startup environment.
• Fluency across the marketing mix with a strong grasp of funnel strategies.
• Proven ability to analyze data, identify insights, and apply them to strategy.
• Excellent collaboration and relationship-building skills; ability to influence without authority.
• A strategic thinker who can balance big-picture vision with tactical execution.
• Creative and resourceful problem-solver with a bias for action.
• Track record of driving measurable business outcomes through marketing.
• Bachelor’s degree or equivalent experience required.

Seniority level

• Mid-Senior level

Employment type

• Temporary

Job function

• Marketing and Product Management

Industries

• Restaurants and Food and Beverage Services